Brave Browser - How Browsing Becomes Valuable
- BAT - The Basic Attention Token !
The creator of Javascript and co-founder of Mozilla and Firefox, Brendan Eich, is creating a new Internet browser, with an built-in digital Token - the BATs .
The Basic Attention Token will Launch on the Ethereum Blockchain.
It's goal is to radically improve the efficiency of digital advertising.
This shall create a new unit of exchange between Users, Advertisers and Publishers.
Introduction:
https://basicattentiontoken.org/
Brendan Eich:
Brave, as a new Browser and System, for properly valuing user attention !
Brave Software is introducing an innovative solution:
Blockchain based digital advertising.
How It Works
The Brave browser anonymously monitors user attention, then rewards publishers and users accordingly with BATs.
BAT Software Whitepaper
Blockchain Based Digital Advertising
https://basicattentiontoken.org/wp-content/uploads/2017/03/BasicAttentionTokenWhitePaper_032117.pdf
Digital advertising is broken. The marketplace for online advertising, once dominated
by advertisers, publishers and users, has become overrun by “middleman” ad
exchanges, audience segmentation, complicated behavioral and cross-device user
tracking, and opaque cross-party sharing through data management platforms.
Users face unprecedented levels of malvertisements and privacy violations. Mobile
advertising results in as much as $23 per month in data charges on the average
user’s data plan, slow page loads, and as much as 21% less battery life. In response,
over 600 million mobile devices and desktops (globally) employ ad blocking software
and this number is growing. (...)
upcoming Token ICO
https://tokenmarket.net/blockchain/ethereum/assets/basic-attention-token/
A New Brower Experience like Brave will bring large amounts of people into crypto. I'ts Probably the window for the masses .
we'll see.
but indeed it looks very promising !