Steve Jobs' amazing marketing strategy - MUST WATCH

To me personally advertising's about values this is a very complicated world it's a very noisy world and we're not going to get a possibility getting individuals keep in mind much about us no company is and so we have to be really clear on exactly what we want them to understand about us now Apple fortunately is among the half-a-dozen most useful brands inside whole world appropriate up here with Nike Disney Coke Sony its among the Great's of grapes not just within country but all around the world and but but even a great brand name needs investment and caring if itshould retain its relevance and vigor and Apple brand name has clearly suffered from neglect within area inside final few years and we must bring it straight back how to do which not to talk about speeds and charges it's not to talk about myths and mags it's not to talk about why you're better than Windows the dairy industry tried for 20 years to convince you that milk had been good for you it's a lie but they take to it anyhow and product sales had been going like this then they tried got milk and product sales are going like this got milk the thing to talk about apartment but that focus is on absence of item but-but-but the best instance of all and and among the best jobs of of advertising and though if the world has ever seen as Nike keep in mind Nike sells a commodity they offer shoes yet whenever you think of Nike you feel something different than a footwear company and their advertisements as you understand they don't ever talk about the item they don't ever inform you about their soils and why they're better than Reebok their souls in which's Nike doing their marketing they they honor great athletes and they honor great athletics that's who they're that's exactly what they're about Apple spends a fortune on marketing you'd never ever understand it you never ever understand so when we got here we Apple just fired their agency we're doing a competition with 23 agencies that you understand for years keep in mind pick one and we blew that up and we we hired Shaddai the advertisement agency that we had been fortunate sufficient working with years ago we created some award-winning work including the commercial voted the best dad available 1984 by marketing professionals and we started working about eight days ago and exactly what we the question they asked had been our clients want to understand who's Apple and what is it we stand for in which do we fit nowadays and exactly what we're about isn't making bins for individuals obtain work done although we do that well we do that better than nearly anyone in some cases but apples about something more than that Apple at the core its core values is we believe that people with passion can change the world for the better that's exactly what we think and we've had the possibility working with people like we've had a possibility assist people like me personally with pc software developers with clients with done it in some big in some small ways and we believe that nowadays people can change it for the better which those people being crazy sufficient to think they can change the world are the ones that actually do and so exactly what we're going to do in our very first brand name strategy in several years is to is get back to that core value a lot of things have actually changed the areas a totally different spot than it had been a ten years ago and apples completely different in Apple's devote it it's completely different and think me personally the products and circulation techniques in manufacturing are completely different and we understand your values and core values those things shouldn't change the things that Apple thought in at its core are similar things that Apple really means today and so we desired to find a means to communicate this and exactly what we have is something that i'm we'm really relocated by it honors those people with changed the world some of them live some of them are but the ones beingn't as you'll see you understand and theme of campaign is think distinction there's individuals honoring individuals who think distinction and who knew this world ahead therefore's its exactly what we're about it touches the soil of this company so I've never ever had war with and we hope that you feel similar means about it we do years to the crazy ones The Misfits rebels troublemakers round pegs inside square holes when you see things they're not discovered the guidelines and they have no respect inside status quo you can quote them disagree with them glorify or vilify them about the only thing you cannot do they change the human race ahead although some may see them as the crazy ones we see genius because individuals who're crazy sufficient to think they can change the world you

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