Developing and Marketing Your Supplement Brand – A Quick Start Guide
Developing Your Supplement Brand
Your personal brand is your company’s avatar to the world. A supplement brand includes your logo, colors and style of doing things. Getting it right can mean the difference between failure and success. Yes, it’s that important!
Once your customers get to know you through brand identification, success is not far away. The questions then arise: how do you get your supplement brand to the point of being well recognized? How do you build your brand and your followers?
- Know who you are and your voice.
Trying to be something you’re not is a huge waste of time and energy. The more you represent yourself as something you’re not, the more resources you will need to spend to maintain the illusion.
Your brand should in essence be who you are, nothing more and nothing less. This will involve some soul searching. What is it you represent? What do you stand for? Why did you get into this business? These are all valid questions that need answering before you start making decisions on how you want to appear to the world.
A successful brand needs consistency.
Knowing who you are is the number one indicator that you will be consistent in positively influencing how others perceive you. What we have done at Lab Genie is taken a photo of a person who we feel is our voice, or best representative self, and posted it where all can see. How can you find your supplement brand’s voice?
Your Voice
A great series of videos and a book, http://winningthestorywars.com/, describe in detail about how to find your voice and I highly recommend it. According to them, to find your voice you must view your potential customer as a hero in a story, whom you, the brand, empower. Think of Gandalf and Frodo. Your customer is Frodo and you are Gandalf. You lead your customer and give him the tools to become the hero. You’re not the hero of the story, that’s an important note. Trying to be the hero of the story puts the focus on you. A good brand focuses on its customers. Telling their stories and filling their needs, not your own. To choose your brand voice think of what person—factual, fictional or otherwise—best represents your persona.
Your voice could be anything from a wizard to an engineer. It does not have to be magical or anything out of the ordinary, it just has to be YOU.
Once you determine your voice, be consistent across all that you do in talking with that voice. Write articles with that voice. Create ads with that voice. Knowing who you are at all times will help create a positive and stable brand.
After you go through this process find some brands who you feel have a similar voice and look at how they present themselves. Look at their logo colors, web pages, etc. If you don’t have a professional graphic designer, whatever you do, don’t settle on cheap clip-art logos! If you’re not sure how to design your look and feel, use this simple rule….
Copy the Leader
Look at who is the best and copy their look and feel as much as you can. They have probably spent lots of money and used a large pool of talent to learn some important lessons on logo and brand design. If you don’t have the resources to pay someone who knows what they are doing, trying to figure all that out on your own can be hard. If the market leader is using a clean, simple and elegant look in their branding designs, it’s a safe bet you should be too.
- Set up your online presence
Set up a WordPress site
The easiest way for you to get up and running with your own website is WordPress. On WordPress, the amount of plugins (free tools) that you can install to make your life easier is phenomenal. Your website should be the repository from which all information on your brand goes out. Post information there, then push it out via sharing to every form of social media you can sign up to.