BOUNTYHUNTERS – (ICO Review) – Automated Influencer Marketing Platform

bdcoinmarket (25)in #bounty • 6 years ago

Brand endorsing influencer marketing
platform. Fully measurable, CPA based, escrowed with
ads tracking and deep verification mechanics.
Track & Manage Bounty or Native Ads Campaigns, verify influencers activities or get rewards for posts, likes, videos…

Bountyhunters is an automated influencer marketing platform and bounty programs managing service. It’s built on the “action=reward” model, and it’s based on blockchain technology. The platform strives to help start-ups, ICO projects, and existing companies to raise awareness of its own brand in the market and to expand the number of significant mentions in social networks and specialized marketing, PR channels, and blogs.

Bounty Hunters Goal
Their goal is to create a secure and transparent environment in the influencer marketing arena. This will benefit the company and the owners of social media accounts, receiving the opportunity to monetize their own subscription base and millions of readers, receiving more attractive and relevant content.

Main Benefits of the Platform
– Optimized marketing campaigns. This is an opportunity to make campaigns more transparent from the standpoint of ROI, CPA. Moreover, it decreases financial and time costs associated with product launch and future management.

– Expanded coverage of a target audience – It produces the capacity, in the shortest possible time, to attract a new audience and to present a brand to a wide but targeted community.

– Increased ROI and conversion rates within the sales funnel.

– Saved time and resources because of the full automation of the processes and automated tracking of actions and payments.

Key Purposes the Platform Can Be Used For

Working Process Scheme

The Business Model
The platform is developed in the form of the hybrid business model, functioning as a SaaS solution (offering the subscription payment model) and the exchange model (payment for a particular service or an activity).

Currently, the platform’s development team is actively working on the implementation of analytical tools that allow tracking activities and a deep, real-time efficiency analysis of every performed action. After launching the beta version of the platform, they also plan to introduce the following payment features:

CPM – cost per thousand impressions – payment for 1000 impressions of a certain information block (news, video, post, etc.).
CPE – cost per engagement – payment for 1 active interaction (like/repost/ share/comment).
CPV – cost per 1 view (for YouTube video).
Market Analysis
In 2017, roughly 32% of professional marketers started using the influencer marketing tools among their key marketing strategies. At the beginning of 2018, 63% of budgets are allocated to work with the social networks and owners of thematic accounts. At the same time, about 36% of the companies spend less than $5,000 on this strategy. Over the next 12 months, approximately 85% of professionals in the field of marketing around the world will launch at least one influencer marketing campaign. In the U.S., monthly budgets on this strategy amount to more than $255 million. It’s not a coincidence because the number of users (devices) having ad blocking specialized applications have already reached 700 million as of the beginning of 2017.

Statista found that the average marketing expenses in the social networks will reach $17 billion by 2019. What’s more, BI intelligence found that the native advertising segment will grow by 30-40% by the end of 2018.

Problems and Solutions by BountyHunters

Platform State

The Key Positioning Points

Key Advantages
A) For a company, brand, startup

The infrastructure of the platform allows maximizing future profits by increasing brand awareness through the coverage of a new audience. Moreover, the platform helps by mitigating risks, conducting automatic tracking of influencer’s activities with the ability to filter and target tasks only on the quality accounts.
The platform reduces operating costs. Traditionally the launch of the bounty and influencer marketing campaigns is very costly in time and financial resources. Working with our platform, there is no need to hire additional staff or pay for expensive services of specialized agencies. Full automation of the system allows for significantly reduce costs, both for an advertiser (bounty host) and for the platform (allowing us charging smaller fees).
Automatic calculation of activities and results of the performed actions. The representative of the company has no need to hire a separate staff of managers to track activities and perform steaks/payments distribution, as the system performs the automatic tracking of all actions, monitors key indicators (ROI, CPA, see further, the «Analytics» section), automatically distributes the funds on a pre-established plan of the budgeting and allocation.
b) Benefits of the platform for bounty hunter/influencer

Verification of the companies. This alleviates a common industry problem: non-payment of funds/steaks to a bounty hunter. Even responsible projects might not collect, for example, a company might not receive the required amount of funds during an ICO campaign, and they might have to cancel any further business activity. In the end, hunters lose their time and money. To avoid these issues, our platform uses verification of the companies by performing an overall project audit, making an evaluation of the project team, assessing media presence and the feedback from the audience, and a preliminary assessment of a business model.
Automatic payouts after completion of the campaign or one of its stages: the platform helps avoid a delay in payments. On our platform, the payout happens automatically and immediately after the end of the campaign or one of its stages. In the personal profile, every influencer can evaluate the result of his own activities. A dashboard with key indicators of an account demonstrates the actual amount of funds earned.
Escrow fund and escrow conditions: Every company that works with our system signs the escrow agreement with each influencer this is done automatically through the integrated blockchain functionality and issuance of smart contracts. Deposited funds will be paid to influencers (for more details see “The tokenized model”).
C) Benefits to the industry as a whole

Because of the integrated tools for assessing the quality of influencer accounts and every performed action, the influencers are required to create more engaging and interesting content (to increase the number of views and CTR), which stimulates the industry as a whole and increases the quality of the information field in this niche.

Automatic Activity Tracking

Technology Base (Technology Stack)
Used technology:

7 PHP (Yii2), NodeJS, RESTful, Python

Doctrine 2, MySQL (Galera cluster), MongoDB

RabbitMQ, Redis, ZeroMQ

Angular 4, 4 Bootstrap, SCSS, Jade, Webpack

Docker (compose, swarm hub)

Git, Bitbucket, Gitflow

Rancher, Nginx, Traefik, CircleCI, Satis, Cloudflis

Amazon AWS, Google Cloud, Linode, DIgital ocean

Jira, Confluence, Gmail, FreeIPA

Centos 7, Ubuntu

Key System Modules

Token and ICO Details
The value of the token at the time of the crowdsale will be 1 HNTR = 0.5$.

ICO Period Start: 18th JULY
ICO Period End: 18th August
Token ticker symbol: HNTR
Type: ERC-20
Tokens for sale: 12,000,000

The Platform Token

The value of the platform is represented by the HNTR token, local currency, secured with the cryptographic algorithm and that can be used to purchase the subscription to use the service, as well as for internal transactions. The HNTR token functions as a utility token. The following table shows characteristics (marked in bold) of the HNTR utility token:

Escrow Conditions
Escrow of allocated funds also allows securing the work of influencers, guaranteeing payment from the side of the host. Our platform solves a major problem of the industry: the dependence of an influencer on the persons who take the final payment decisions. In our case, an influencer doesn’t interact directly with the manager of a startup, but with the platform that deposits funds, thus guaranteeing the safety and final payouts.

Crowdsale details (Token issuance and distribution)

Current Bounties

Key Advantages of Using Blockchain Technology
Ease of conducting financial transactions within the platform.
The lack of the need for signing additional regulatory documentation for each contractor. In particular, the interaction of different contractors from different geographical regions with different legal and legislative framework).
Reduction commissions on currencies conversion and transaction during the payment process (particularly in the case of numerous micro transactions).
Secure storage of digital assets (representing high value – data; funds, etc.).
Ability to scale the system to millions of users.

Roadmap