Bougainvillea are popular ornamental plants in most areas with warm climates.

Although it is frost-sensitive and hardy in USDA Hardiness Zones 9b and 10, bougainvillea can be used as a houseplant or hanging basket in cooler climates. In the landscape, it makes an excellent hot season plant, and its drought tolerance makes it ideal for warm climates year-round. Its high salt tolerance makes it a natural choice for colour in coastal regions. It can be pruned into a standard, but is also grown along fence lines, on walls, in containers and hanging baskets, and as a hedge or an accent plant. Its long arching thorny branches bear heart-shaped leaves and masses of papery bracts in white, pink, orange, purple, and burgundy. Many cultivars, including double-flowered and variegated, are available.

Many of today's bougainvillea are the result of interbreeding among only three out of the eighteen South American species recognised by botanists. Currently, there are over 300 varieties of bougainvillea around the world. Because many of the hybrids have been crossed over several generations, it is difficult to identify their respective origins. Natural mutations seem to occur spontaneously throughout the world; wherever large numbers of plants are being produced, bud-sports will occur. This had led to multiple names for the same cultivar (or variety) and has added to the confusion over the names of bougainvillea cultivars.

The growth rate of bougainvillea varies from slow to rapid, depending on the variety. They tend to flower all year round in equatorial regions. Elsewhere, they are seasonal, with bloom cycles typically four to six weeks. Bougainvillea grow best in dry soil, in very bright full sun and with frequent fertilisation; but they require little water once established, and in fact will not flourish if over-watered. They can be easily propagated via tip cuttings.