That's actually a great post. You break it down clearly. I see where I fail--no podcasts, no video. I've never been an in-front-of-the-camera person. I wouldn't mind the audio. Actually have a great speaking voice. It was suggested a few times in my past that I try public speaking as a profession. I used to work with a teacher who said she wanted me to give her eulogy :)
You are good at marketing. Another one of my weaknesses. Good luck with this.