In fact, according to Content Marketing Institute

Your title is the first thing potential readers will see when they come across your blog post. A catchy, attention-grabbing title will make people want to click through and read your content.

A great title can be the difference between a blog post that gets read and one that doesn't. In fact, according to Content Marketing Institute, 8 out of 10 people will read headline copy, but only 2 out of 10 will go on to read the rest of the article.

This means that if you want people to actually read your blog posts, you need to make sure they have a strong, interesting headline.