Reimagine the body washing experience Challenge
Help us visualize an augmented, multi-sensorial body washing experience powered by fragrance!
For many Body Care products, women tell us that if they can’t smell it, it’s not working. Fragrance plays a critical factor in how we perceive product efficacy and is therefore a strong driver in choosing the right product in-store and enjoying it in-use.
When it comes to shower gel/body wash, fragrance plays a key role - especially during the shower. At this moment, the fragrance blooms and delivers its best: the scent is strong and rich, it’s often enhanced by the hot water, and it reinforces your perception that it’s doing its job ... cleaning & moisturizing your skin. Often, the scent helps you feel rested or energized, depending on the scent & your expectation.
The body washing moment is often perceived as sensorial, indulgent, sometimes pampering, even if its primary role is to clean, moisturize and beautify your skin.
Our sponsor believes that, with technology, fragrance can augment and transform a body washing moment into a body washing experience! Can you help?
Creative Challenge
In an aesthetic, arresting and stylish poster with a headline, imagine a multi-sensorial, augmented body washing experience where fragrance is the star.
Awards:-
#1 Prize €2,500
#2 Prize €1,500
#3 Prize €500
Deadline:- 26-06-2019
Posted from my blog with SteemPress : https://givemechallenge.com/reimagine-the-body-washing-experience-challenge/