Is Blogging Still Important to Small Business Marketers?

Blogging has been a tried-and-true marketing method for many years now, but as is the case with most tactics, how we blog has changed dramatically. With all the new marketing technologies out there, is blogging still important to small business marketers? Let’s take a look.

Blogging showcases your industry’s expertise

Not all small business owners have the opportunity or desire to do a substantial amount of public speaking or write a book. However, they do have a lot of expertise to share, and blogging is a great platform on which to do that. For blogs to be engaging to readers, they have to provide information that people are seeking or answer questions that people are asking. If small business marketers position their blog posts to address these needs, not only will your readership be more engaged, but you’ll be able to showcase your industry’s expertise which makes it more likely that prospects will turn to you when considering your product or service.
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