How to create GREAT Content?

Listen, I'm no professor at university or master of anything! But:

1. I have been in marketing business for two decades and mostly in online marketing
2. I've been always a writing addict and social media geek

and these are things I learnt over these years:

FIRST - Read more, watch more
more you read and watch, more you learn, more you achieve analysis power and more you can generate.

SECOND - Be a storyteller
don't miss any single chance to tell others a story; turn any community you are attending in to a brain storming think tank

THIRD - Social Networking
where you can find out what is being asked and discussed by people, better than social networks? answering the right problems is your job.

FOUR - writing skills
well, you have to be genuine, simple straight forward, engage-able etc to have the right impact on others

here is a video by Anna Magnuson, on "The Best Content Production Model"; I recommend you to watch: