Welcome to my blog here on steemit @emmanuelzod. More and more companies are blogging. Blogging is a form of content marketing and creates a more professional look. With a good blog, you show the outside world that you understand things. You bind people to your brand, which increases your brand awareness. In this article, we explain the benefits of blogging for companies.

Why do we blog?

Blogging is a good way to show what you have as a company. Where a short article on social media often only mentions a subject, a company blog goes deeper into the subject matter. It must give the reader insight into the more complex aspects of a subject. With this, you elicit reactions from your followers and you start the dialogue. You generate engagement. In addition, having a blog is important to increase your brand awareness. If readers find your blog interesting, they are more likely to share it. This ensures a greater range.

What are we talking about?

The topics covered in your blogs connect to your product. The blogs do not have to be direct sales, but they can also focus on the lifestyle of your community. Why are they interested in your product? If you sell cars, you could think of an article about car holidays, for example. If you sell tickets online for concerts, you could write about the most successful artists of the moment. Catch up on topics related to your product and lead them (unconsciously) to your product.

What are the benefits of company blogs?

1. More and more consumers base their choice for a product on online articles.
2. You become wiser of writing blogs. There are few people who have all knowledge available. By researching a subject you will expand your knowledge.
3. A blog can also be of great value internally. Your employees are kept abreast of relevant developments regarding your product, or receive background information that may be important for improving your services.
4. You can enter into a dialogue with your community. You create engagement.
5. The more relevant articles, the more likely they are to be picked up. This way you work on your brand awareness.
6. Blogging is free and can, therefore, be used without restriction.
7. Blogs are easy to use within CMS systems.
8. Monitoring is easy. You can make the results of your blogs transparent with the aid of various tools.
9. Blogs that have the right keywords and phrases provide better findability in search engines (SEO). So you can focus on the 'long tail'.

Blogs and social media

We understand that not every company has high visitor numbers on their website. Using social media makes it easy to share blogs quickly. The quality of your content and the level of engagement that you generate creates greater shareability. The result is that your range is increased.

What does blogging cost?

If you choose to write your blogs yourself, it will only cost you time. If you do not have the time or the people, you can choose to outsource blogs to a desk. These professionals ensure that the right content reaches the right people at the right times. If you are interested in outsourcing your blogs to increase your reach, please feel free to contact me here.