Good marketing or lots of symbolism?!?

Today YT has offered me a video of Katy Perry, the interesting part is that I NEVER look into this kind of "music" and I get the video in "recommended for you" section with the interesting image.

I am asking myself if the symbolism is intended for marketing purposes and better exposure or is there something else behind the idea of the image? I can't un-see the all seeing eye and the shape of the pyramid on the face (the fingers shape out the upside down triangle and than triangle).