6 Ways To Rank Higher On Google

Gone are the days when Search Engine Optimization (SEO) was just setting a few keywords in the Meta tag of your website. In a few decades SEO has become a full-blown multi-billion dollar industry with companies specializing in helping your website rank higher. It is no wonder clients are willing to pay for these services since searchers rarely click past the first few pages of search engine results. Which means ranking high is of utmost importance and directly correlates to exposure and possibly profit. While it is still recommended to add Meta keywords (the old-school way), it probably won’t benefit your ranking, especially on Google, which has more intricate and intriguing ways of ranking relevant results nowadays. While there are hundreds of factors in the secret Google formula let us at least look at 6 important ones that can help your website rank higher.

Be Bot Friendly

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There are over a billion websites on the internet so don’t think that your site will be inspected or ranked by a human being. That might be the case on rare occasions but it will most likely be a bot that will crawl your page and an automated system will determine where it will rank in search results. While people have obviously fine-tuned the system and ‘formula’, the main interaction between your site and Google will only be via a bot. The bot is your friend and so you want to make the process as easy and efficient for it. This is especially applicable if your site is new. Even if your site has been up for some time, you can still benefit by ensuring that there are no broken links on your site. Also, definitely make use of a sitemap to ease the process and learn the ins and outs of using it. If your site is ranking very low or not at all then the bot is encountering an error when crawling your site and you will need to use Google tools to view the error report and fix the problems.

Have Backlinks

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The concept is simple, the more websites that link back to your site the higher your site will rank on Google. Apart from traffic, it is one of the ways that Google uses to determine how ‘popular’ your site is. We encounter the same phenomena in human social circles and especially on social media. For example, as of writing this article almost 30 million people follow Donald Trump on Twitter, however, he only follows a mere 45 people. Can you see how his Twitter account would be ranked higher than your average Joe? Now, the next question is how to get other websites to backlink to your site? Well there are companies such as THEHOTH that provide services such as creating links to your site. Another option is to create your own websites and link them back to the main site but this is more work.

Generate Traffic

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The more traffic your site gets the higher it will rank on Google. The higher your site ranks on Google the more traffic it will get. Can you see the vicious SEO loop here? It can be boiled down to a simple concept, popular things remain popular and unpopular things, well, they just remain unpopular. Once again the same effect can be seen in the way some things go viral on the internet. If your website falls into the unpopular, or rather, undiscovered category then this hurdle might seem impossible to overcome, but it is really just another one of the challenges of SEO. One of the ways that companies get around this is by essentially just buying traffic to their site, for as long as it takes to get a foot in the door and later once natural traffic flows in, then there is no need for the bought traffic. Unfortunately, this is the way the game works. Are there better ways to generate traffic? Yes we have seen some creative ways in which companies go about gaining traffic like using competitions, giveaways and specials that require viewing, subscribing and sharing a page to be eligible for the prize. Be creative!

Be Fresh

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If you have a business website you are definitely lacking content, content and more content. Having a professional, well-designed website with relevant information about your business is a start, but the days are gone where static content ranks well on Google. Google and searchers are looking for fresh, relevant and consistently published articles. This is why so many companies employ the services of white label content providers and basically just outright buy already written articles. You don’t need to buy articles though, if you can write decent articles on a weekly basis then you should be doing it.

Be Unique

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Tying into fresh content is unique content. Obviously, if your website is the only site in the world that has an article about the tarantism amongst pink dolphins, then you will definitely rank first on Google. That doesn’t necessarily mean that you have to have articles on outlandish topics, but the point we are getting at is make sure your content is as creative and unique as possible. If your content is copied or reworked versions of already existing content then you probably won’t rank very high on Google and with good reason. You need original, creative content on a regular basis, this is probably the single most important takeaway from this article

Perfect The Small Things

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Sometimes small things can make a big difference and there is speculation that Google ranks sites with better language and grammar higher, so it is worth taking note. You should obviously already be using as proper language as you can on your site, therefore this should just be a side note for most people. Another interesting detail is that apparently sites with better layout, usability and less clutter like ads, are ranked higher. Once again it is one of those things that should go without saying, and, if you are bombarding your customers with ads it might hurt your ranking and business in the long run.

(reposted from my website http://www.thedeemster.com)

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What have you found helps your site rank higher? Comment below.