I totally agree with you and it's really frustrating, because what you're saying is simple but true. There are some simple "rules" in the marketing fields, really simple and I can't think they don't know them, so I think the road in their minds is something different. Yes, now we have some different tribes and this is good, but as an old steemian I'd like to see some cozy signs to attract new people and to retain old people also in the "original" steemit. It's frustrating and sad.