Trick Your Brain With This Easy Exercise - The McGurk Еffect

When new information enters our brain, he has to assemble and make sense of the input information. Some senses override others, such as visual stimulation over auditory. It's called The McGurk Effect and it tricks our mind to change what we hear based on visual information. Watch the following video to experience it yourself.

The McGurk effect is a compelling demonstration of how we all use visual speech information. The effect shows that we can't help but integrate visual speech into what we 'hear'.

Image source: The Royal Society