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RE: SEO is probably not important any more..
I get where you're coming from—I've been seeing the same shifts lately. Search results feel more influenced by AI and less by traditional SEO efforts. Things are changing fast, and I found this breakdown helpful: https://crowdo.net/blog/ai-search-where-are-we-what-can-we-do-about-it. It gave me a better idea of how these new search methods might affect traffic and what we can actually do now.