The Heart Right - An AltRight Love Story

The #HeartRight is a part of the AltRight that promotes messages of love and positivity. It is distinct from, but complements, the movement's #HardRight stance.

First, recognize the limitations of the altright being a strictly #HardRight operation. It lacks dynamism. It's all stick and no carrot. Millions of Gen Z kids will grow up hating SJWs and looking for a group that accepts them. They want to be whitepilled, not blackpilled.

Many of them are lovers, not fighters. They're artists, not warriors. If you're only the #HardRight, you lack any messaging of love. You can only win a military war, not a culture war.

Newsflash: this is not a military war. Besides, the Deep State and NeoCons control the military institutions, and Antifa and the SJWs have overwhelmingly larger volume on the ground. Think generationally. Think culturally.

Consider the civil rights movement. You had the Hard Left of Black Panthers, radical feminists, Saul Alinski agitators, Marxist academics -- but you also had the Heart Left: the hippies, the artists, the Love Is Love crowd. The #HardRight recruits by through strength. The #HeartRight recruits through empathy. Don't underestimate the power of the Empathy Trap. It was the chief SJW marketing mechanism of the past 2 generations.

Having two parallel branches gives broad cultural movements dynamism.

In the 1960s, the left's oscillation between these parallel tracks - Hard Left and the Heart Left - created a powerful fractal effect where the existence of one always provided cover for the other. It also enabled powerful Motte and Bailey tactics where they could boldly advance POC identity politics while meeting challenges to them being racist by claiming it was all for love.

For more on Motte and Bailey tactics, see here:

It is not enough to say we fight because we hate. We must also mass market the bold and inconvenient truth to our enemies that we fight because we love.

Who will write our love songs? Will who tell our story? Who will throw the best parties and host art galleries celebrating our culture, our past, our future?

The #HeartRight will.

Now, lest you doubt the power of the love, I ask you - how many of you gravitated to the AltRight because of this little guy?

I did. I saw that cartoon frog, and it was funny, and it was persecuted, and it was where the party was online.

Everyone loved it, and when the ADL tyrannically made it a hate symbol, our fight was to protect a thing we loved.

We came for the love, and stayed for the war.

I was just a Trump-loving Jew, having fun at an Internet party, but when our beloved little champion was attacked as a hate symbol, I became a foot soldier in the culture war. It justified the fight.

The #HeartRight made me sympathetic to the #HardRight.

Now, I ask ye of the AltRight - who are our heroes? Who are our champions? Who do we love?

The Hard Right names and shames our enemies. But who is the protagonist of this story? Telling that tale is the job of the poet, not the warrior. A broad movement needs both.

SJWs wage war by making sure the first priority is not to normalize us. Not to humanize us. There is nothing more humanizing than a love story.

Hateframing is the name of the SJW game. Any words we say, any symbols we use, they will reflexively frame as "hate". Can they hateframe the very concept of love itself? How could we have forfeited this high ground of human emotion to our enemies for so long?

"Join the Heart Right " is the next logical campaign to follow "It's okay to be White." Such signs should be brazenly posted on public message boards across dozens of college campuses. It should be so brazen that SJWs and mainstream media will schizophrenically start parsing love into "real love" and "hatelove."

It's an existential threat akin to our seizing control of "Fake News."

There are many who will reflexively dismiss the mass appeal of the #HeartRight because of how anti-Chad it seems. Don't concede the frame to SJWs that love has to have such a limited, effeminate, soyboy definition. It's about pride, family, glory. Love does not have to be a soy product.

Love your future.
Join the #HeartRight

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