*IT'S JUST LIKE AN APPLE!*

Family, parents with their children. For the outsiders an happy family, but a hell on earth for this family. It's just like an apple:

Their appeal is almost perfect (because perfect doesn't exist) to the outsiders, like an apple. Buyers see the apple as beautiful, they buy it and the next day they're eating these apples. Apples with worms and other insects. Family with a lot of unsolved fights, lies and problems.