Xiaomi - the fastest growing brand of smartphones
Counterpoint conducted a study of the smartphone market and especially distinguished company Xiaomi, which, as it turned out, has the fastest growth rates.
In general, the smartphone market is quite volatile, if you call companies that occupied the bulk of the market 10-15 years ago, you will notice that now they are not even in the top five. Over the past few years, the market has changed again and new players have rushed into it. One of them is Xiaomi.
If we consider the volume of supplies, then Samsung is in first place, followed by Apple and almost immediately by Huawei. Then Oppo, but only then Xiaomi and Vivo. But Xiaomi excelled the biggest growth, in comparison with the same indicator last year - an increase of 84%. At the same time, it can be seen that Xiaomi does not yet have any significant success in North America and Europe, while Apple has very weak positions in Asia. Huawei achieved good results in Europe.