This is the culmination of a lot of brainwashing and indoctrination.
It is the pinnacle of the us vs them mentality. Of the victim mentality.

When you think that you are morally right. When you see an injustice you want to stop it. But when you are a moral relativist, that high ground is a speed bump.

So, this advert really makes sense. It will probably end in any productive, self regulating (non-victim) fleeing from the cities where these snowflakes have infected.

And, with that exodus, the snowflakes will eat each other.
(or they will all die when no one will deal with them anymore, not even to sell them bread)