How to write a post that draws attention in 4 simple steps

It's no secret that writing today is one of the most important professional skills a person can have. If you know how to write well, it means you can convey messages more easily and more coherently.

In fact, if you want to attract people's attention through texts (and make them move to action), you need a combination of skills: from very good English knowledge, empathy, observation power, critical thinking, attention to detail, etc.

Readers are used to browsing selectively online. That's because of the huge amount of online information and the fact that in many cases online work is multitasking (listening to music, writing an email, etc.)

When you write a post, you share your thoughts and impressions with many readers. It can be a rewarding experience, but you can also draw negative criticism.

Never leave the idea that the people you are writing to already know as well as you the subject and other information related to the article. Provide an introduction, a little context, and generally imagine: if you, now, hear about the subject for the first time, what would you like to know?

1. Use captivating titles

The title is the promise you make to the readers. The main purpose of the title is to clearly communicate the benefit to the reader in exchange for the time they offers. To keep up with a promise, you first need to formulate it, that's why writing the title at first will help you to build a strong content as promised.

It's no secret that articles and posts on "how-to" blogs are among the most accessed and shared.

Because of the busy schedule that most of us have, we love the articles that promise us tips, tricks and ways to make our lives easier, better, happier. The key to "how-to" articles and titles is therefore to focus on the "better, easier, happier" trio on the benefits that can improve the lives of readers.

Of course, there are plenty of formulas for titles that work.

The better the title is, the greater the chances are that your post will be read by a large number of people.

2. Write clearly and concisely

Pay a great attention to the formulation and language. What for you can be something easy to understand could mislead readers or create confusion. Do not get caught in a language too sophisticated.

You always have to look at your text through the eyes of the readers. If you fail, you can ask for a friend to read your text before posting. The more you write, the more your readers will better understand what you want to convey.

3. Use suggestive photos

A post without images is much less attractive than an illustrated one. On Facebook, for example, most of the posts you've accessed are those that include a suggestive photo.

4. Make a plan from the beginning and keep up with it

Managing an interesting story is important and attracts the attention of your readers.
Make a schematic of the content you are going to write, and follow it every time you feel you're moving away from the subject.

That's a great post from my point of view:

• It's written in a simple way;
• It uses all the opportunities of the digital environment (video, images, links);
• It has a clear structure and is easy to read.

On the other hand, a weak article:

• It is written in a hurry;
• Has grammatical errors;
• It doesn't have images;
• Uses formal or difficult language.

Do you know other tricks and tips for posts to be successful?

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