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RE: Data as a driving force of society
"Once collected, you have no control over what gets stored about your internet persona, and this might lead to harmful consequences. "
The only example of the harmfulness of this type of solutions you have provided is sending some targeted products to the pregnant woman.
I believe that fear of development is always exaggerated and unjustified, and in most cases life in a data driven world is much easier and more enjoyable than outside it.