The Current Platform: An Alternative for Entertainment
Current is shaped out to be one of the most accessible means to access media entertainment. The platform brings together almost every single media streaming service while offering a lot of incentives to content creators to operate within the brand new ecosystem. Every transaction made under inside the Current Blockchain is handled using the CNRC and empower users with compensation for their time.
A whole different structure is used to handle media generators, curators, and advertising services, but they also get benefits for their efforts. The system is designed to keep users enticed with new suggestions based on their search history and their overall taste in content.
The Evolution of Media Entertainment
Anyone looking at the business model of Current could very well wonder why to go to such lengths to change the way we approach media content, but the hard truth is that for a long time now a great percentage of people has migrated from basic cable plans to high-end speed internet services to stream content. The numbers don’t lie: in 2017 22 million users rescinded their cable services in the USA alone and the numbers are expected to double by the end of 2018.
Meanwhile, basic platforms like YouTube are reached daily by nearly one billion people around the world. Almost 60% of this people come to the platform looking for new content from the endless subscription channels available on the website.
A New Way to Approach Music
This same pattern can be appreciated in the music business. Long gone are the days an artist made a full share of revenues by selling CDs. Physical formats these days are relegated to collector’s items, even with the resurgence of cassette tapes and vinyl albums. Most people access music using streaming services such as Spotify, Soundcloud, iTunes and the YouTube above.
Sure, under this new model the artists get paid much less, especially if they are independent, but they also get the chance to play specifically to their targeted audience. The problem lies for the user when it comes to accessing different artists since not all of them are on the same platform. Current solves that issue with a single click.
Further Plans for the Current Platform
At the moment the Current platform has gathered the world’s leading music services under their roof as well as one of the main platforms for media exposure. Their long-term plans have a reach that most of us can’t even begin to imagine. As any user of streaming services is capable of noticing, the number of companies setting up their own services is on the rise with popular outlets such as HBO, FOX, Disney and all their subsidiaries offering streaming options to compete against their main competitor: Netflix.
With the Current ecosystem, the concerns about having to access each platform as well as setting up multiple apps in every smart device will be gone forever. By using the platform and the token utility, users will pay strictly for the content they are requesting, bypassing premium services.
Looking out for entertainment online will suddenly be very easy after Current is up and running. Users will no longer have to watch their favorite shows with multiple streaming services. To learn more about their plans you can go here: Website, Bounty &, ANN Thread and join the Telegram group.