How Can Local Businesses Benefit From A Blockchain Based Social Media Platform?
While it’s evident that a company needs advertising to survive, the immediate, tangible, results are often lagging behind. Usually, you can’t tie your marketing efforts and results together by saying A caused B to happen. While the current rating systems on platforms like facebook or google, work, they are not the most effective way to gauge your customer’s needs.
Without an intrinsic reward for the customer that interacts with you and your marketing efforts, it’s hard to take your business to the next level. With the help of blockchain technology, industries worldwide can usher in the next generation of meaningful marketing!
FlipNpik: The collaborative social media platform for local businesses
Given the current landscape of centralised markets and wealthy conglomerates, the smaller local companies can’t just keep up with the marketing “firepower” of the bigger players. Social media outlets have proven to be an essential tool in the hands of small businesses without having to possess a marketing PhD.
The FlipNpik platform plans to do leverage blockchain technology to create a social media platform that empowers small businesses by giving them a digital identity worthy of today’s trends. The platform fosters a 360 degrees approach that stimulates the sharing of valuable insights between the platform’s users.
Being participatory, the ecosystem rewards it’s collaborators with compensations, thus encouraging only quality content towards the associated businesses. For those who want to dive deeper into the ecosystem, there’s a program for brand ambassadors. These individuals will look to actively promote local businesses in exchange for 20% of the marketing expenses spent on the platform. The goal here is to improve local economies and develop a healthy life cycle of responsible consumption. Summed up, here are some of the platform’s advantages:
- enhanced online presence
- accurately targeted marketing
- quality content curation
- profits generation and brand promotion
- brand ambassadors programme
Rethink the way you market yourself!
FlipNpik, the first platform of its kind, based on the blockchain, is an app-based ecosystem but will be available on the web as well. Using blockchain technology businesses can grow their marketing potential and offer a scalable solution for long-term planning, given the decentralised nature of the platform.
The ecosystem benefits both businesses and users in the sense that both sides get more exposure to their surroundings, allowing the best to thrive, given the correct tools. So how does it work? Well, businesses will purchase FNP tokens that they will distribute to the users and consumers that have interest in their content.
Thus users have also an intrinsic interest to interact with your products given the real store of value of the FNP tokens. The platform is preparing to launch its ICO round to the public with a total of 1 billion FNP tokens. The team is looking to raise as a hard cap, 35 million EUR. The currently accepted currency is ETH, and you will get 3500 FNP tokens per ETH.
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