Good news to Phase 2 buyers!

It has been almost two weeks since we started our crowdsale on QRYPTOS. I understand there are some concerns that the ICO has proceeded slower than expected. Before I delve into the detail of our overall plan, here is a piece of good news!

A big “thank you” to our existing token purchasers who have been generously giving us loads of feedback and ideas. The team and I have taken all these into account and we’re happy to announce that we’re increasing the 2nd phase bonus by 10% (bringing the bonus to a total of 30%)! This is still 10% lower than our phase 1 bonus of 40%. Being early is always worth it!

• Both existing and upcoming Phase 2 buyers will receive an extra 10% of the purchased tokens via airdrops shortly after the end of phase 2
• To ensure adequate time for you to KYC and fund your account, Phase 2 will now end on 28 May
• If you are still having challenges with your KYC processes, please buzz us on Telegram so we can help you immediately. Alternatively, email [email protected]
• Finally, Vuulr’s ICO will now end on 30 June

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Revisiting Vuulr’s Fundraising Strategy

First and foremost, a heartfelt “thank you” to the token buyers who have faith in our business and decide to join us on our journey of realising Vuulr’s vision.

My team and I have given the varied factors a lot of thought — including market conditions, token purchase processes, marketing restraints, and also relooked at and considered other strategies for token value, fund-raising mechanisms and development roadmap.

We have made some important decisions with the help of our Advisors. These are designed to bring the business forward and ensure Vuulr continues to be a good buy for our token holders.

Adjustment of target raise to reflect business conditions

Vuulr is a supply chain and marketplace for the Film & TV content rights industry. It a huge business, US$240 billion a year, and it may sound “glam” but it is worth remembering that it is a B2B business.

We have also developed a very pragmatic view of the crowdsale as it stands today. There are a few challenges to tackle:

• We have heard there are some difficulties with KYC for certain nationalities on the platform
• Overall market conditions in the crypto space
• An ICO for a B2B business is different in nature than for a B2C Business

On the positive note we have found that when we present our business to investors who are used to looking at B2B opportunities we invariably get a very positive response.

To bring us to the next milestone, we have decided to redesign our funding cycle. Our original hard cap of USD18.5 million will be divided into the three phases, anticipating the timeline below.

1. We will lower our crowd-sale to raise enough to bring us through the development to launching the platform, securing content and getting buyers on-boarded and initial transactions running.
2. During this phase we will continue to secure private sale placements for strategic investment and partnerships with appropriate lock-up periods
3. Once we are at the stage where we have a live working system, with content partnerships in place and customers using the system we will be able to do a growth stage raise ..

ie. we will stagger our raise to meet our needs

Our Progress is On Track

The good news? We are on track with our Marketplace MVP. We are good to demo to selected industry partners and we expect to launch with a catalogue of high quality content in the next few months. We are excited and looking forward to share some of these announcements with you soon in the days or weeks to come.

Check out Chris’ update on our Marketplace here.

Strategic members of the team added

To ensure on-boarding of quality content and buyers, we have added 3 members to our team who will be of tremendous value to this function. You may have already seen them from our Website and ICO Page, but allow me to introduce them officially.

Andrew Marshall — Industry and Governmental Affairs

Andrew will lead Vuulr’s Entertainment Industry Outreach, Government & Regulatory matters. He will be driving Vuulr’s relationship with our industry partners like EMA, EIDR, and Movielabs, and spearheading Vuulr’s Digital Content Coalition, Trade Association initiatives & the process to move the industry to use smart contracts. A media and technology lawyer by training, prior to Vuulr, Andrew was Vice President and Assistant Regional Counsel for The Walt Disney Company with responsibility for legal affairs for all lines of business in Australia and New Zealand and Southeast Asia.

Natasha Malhotra — Head of Content Acquisition & Partnerships

Natasha will lead Vuulr’s Content Acquisition and Partnerships. Prior to Vuulr, Natasha was VP and General Manager The Walt Disney Company for both India and then S.E. Asia, SVP & General Manager MTV Networks (Viacom) Indonesia, Philippines and Thailand, and APAC, VP Production and Programming MTV Networks (Viacom) India. She had been very supportive of our vision. I’m happy that she has decided to join us to bring this vision to fruition herself.

Jernej Razen — Head of Americas

Based in Hollywood, Jernej is an extremely experienced Entertainment Consultant, with connections to the big studios and key industry movers. We met in Los Angeles back in January when Vuulr was in town formalizing our partnership with EMA and sharing our vision of building the EMA standard specifications on the Blockchain. Jernej now heads Vuulr’s US operations based out of Hollywood. He manages the acquisition of content, US partnerships and US Entertainment Industry Trade Association relationships.

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Join VUULR ICO: http://tokens.vuulr.com
Download Whitepaper: https://www.vuulr.com/Vuulr-Whitepaper.pdf
Telegram: http://t.me/vuulr

Ian McKee is the Chief Executive Officer of Vuulr. Connect with Ian on his Linkedin at https://www.linkedin.com/in/iandmckee/