NOIZ WILL REDEFINE THE FUTURE OF ADVERTIZING

vocalwalls (29)in #blockchain • 6 years ago

Good day everyone, ever heard of any advertising platform where you can be sure your personal data are secured from being used by a third party. Here is a solution to what you think, which is the NOIZ advertising platform.

There is an issue of consumers being targets for advertising by large organizations who get details regarding them from the digital advertising systems in which they use. This trending issue is frustrating to consumers as irrelevant and continuous adds pop up while using this platforms. This has made online adverts more disturbing as this also diminish the purpose of advertising because some of this adds are of no use to the consumers targeted.

NOIZ is a platform that combines blockchain and Artificial Intelligence to provide a decentralized advertising system for marketing data.

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AN OVERVIEW OF THE NOIZ PROJECT

In a quest to make more money, digital advertising platforms often divulge personal details of its users to large organizations for the purpose of advertising without the knowledge of its users.
This persons (users) now become targets of adverts by these organizations, as these adds becomes regular and disturbing to users who don’t derive any benefits for seeing this adds and also no need for them.

As 76% of websites now contain hidden Google trackers and 24% hidden Facebook trackers and GPS tracking system that invade the privacy of consumer data without their notice for advertising purposes.

An example is when a man of about 30 years of age on Facebook starts receiving adds on baby foods and other adds not of interest to him, it becomes tiring in the long run because there is no benefit he derives from viewing these adds rather, data is wasted in viewing them. This drives consumers to continuously use the ad-blocking services provided by the system which in turn is tiring.

PROBLEMS FACED BY CONSUMERS

Lack of privacy: consumers on these digital advertising platforms do not have the privacy of their personal data because these platform possesses hidden Google and Facebook trackers and other tracking system used to exploit their data for advertising purposes without the consumer’s knowledge.
Even when these platforms provides ad-blocking services, it is difficult for consumers to go through the process of blocking these ads because they are unaware of it.
Consumers also have limited options for feedback which makes them unable to speak against ads they like or dislike.
The consumer has limited control over their data and had no idea that their data was being sold to other parties.

WHAT NOIZ BRINGS TO THE TABLE

The NOIZ platform possesses A.I that filters out scam activities and chatbot that creates chatting platforms for consumers to converse with. Which makes it difficult for a bot to give wrong responses.
NOIZ allows data on its consumers to be shared using a permission-based blockchain where consumers have the power to control data to be shared.
The NOIZ platform provides consumers with the power to form a consensus in voting against advertisers through its Proof Of Stake mechanism.
NOIZ provides a marketplace where consumers can choose to lock their data or share and earn NOIZ coin.

PERSONAL THOUGHTS

NOIZ believes that a hospitable atmosphere between consumers and advertising brands is the only way for better and efficient advertising. This is why this platform is a project to be part of by consumers to get that data security and also incentives accruing from data sharing.