how you calculate?

As @transisto says, I used Steemium to manage the promotion campaign. Steemium told me how much is needed to get the post to Nb. 1 in Trending, I've sent it the funds and it took care of placing bids with the various bots. Kudos to @lightproject and @transisto, good work!

Nice did Not know About this service

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Did you pay the money or your employer? #justcurious

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You must be kidding! :-) Although, coming to think of it, perhaps one day employers will pay some ancillary benefits in crypto. Some employers already offer meal vouchers (paper based); tomorrow, you can imagine getting your meal vouchers as crypto.

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It's @Steemium that sent all the bids.

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