ICO is risk projects, but risk level can be lowered if to conduct a literate analysis of the project. There is no secret of popularity ICO: investors at all times are attracted by the opportunity of receipt of the excess profit. It is no wonder that the amount ICO of conducted by various companies grows in geometrical progression.
Many projects going out on ICO, offer really revolutionary products in the most different domains, already have a promising product, but assemble money to his advancing and business scaling.
Many projects going out on ICO, offer really revolutionary products in the most different domains, already have a finished product, but assemble money to his advancing and business scaling. ICO practically unregulated sphere that allows in some cases to avoid tax paying and way of avoiding the bureaucratic red tape with the documentation needed for common investment process.
Unfortunately, the absence of regulation is provided with as well other, negative party: investors are practically not protected from deceit. Among the organizations which lead ICO, there are both quite respectable startups and frank swindlers. The last raise money under the guise of the company which has a serious project. Right after token sale such companies vanish.
However, it is clear that far from all users are good in forecasting and really can to define project perspective. Sometimes even professionals are mistaken. Respectively, at the general transparency and availability of information, one minus ICO this absolute misunderstanding of a situation. Absolutely not clearly, where it is worth investing money and where it is better to hold them. Beautiful landing pages and promises it is good, but actually, the majority of projects advances not a ready-made product, but the idea.

SMART Valley is a decentralized valley of innovations that brings together investors, project, and experts in a closed ecosystem of the professional community, where all members are united by the same purpose – to create advanced, high-potential technologies.
The SMART Valley ecosystem gives its participants an opportunity to raise funds, hire team members, find business partners, and realize their ideas – no matter where they are in the world.
Four key features of the platform allow the ecosystem members to interact in the most efficient way: a safe deal mechanism, an experts marketplace, a fundraising tool, and – most importantly – a unique decentralized scoring system that utilizes expert opinions, crowd wisdom, and mathematical algorithms to assess projects.



This is project will give investors worldwide a chance to invest in high-potential projects safely and legally, while project developers will be able to raise funds and build strong teams, providing experts and service providers with interesting projects to work on and stable employment.

Basic tasks of the project:

• Develop the ICO institution into one of the most efficient investment tools;
• Create an automated platform for legal fundraising;
• Promote high-quality ICO projects and minimize the risk of scams and fraud;
• Connect key business players and promote efficient communication between them. We strive to bring together investors and project developers, founders and team members, new technology and the mass market, clients and experts and future leaders;
• Create an easy-to-use and attractive interface.

Investment of capital in ICO — business profitable, but risky. It is impossible to name this tool safe: there is the probability of partial and even total loss of the means. But big profit from the successful enclosure (from 200-300% a year) stimulates to do investments in ICO, in spite of all problems and obstacles.
The main difference between the SMART Valley platform and its competitors is the emphasis it places on solving the problems of on the three key components. As our analysis of both direct and indirect competitors shows, three models dominate on the market, each of which focuses almost exclusively on the issues of one component, either investors, or projects, or experts. The SMART Valley model hypothesis states that it is impossible to resolve a complex issue by concentrating on just one of its aspects. The SMART Valley ecosystem approach ensures a unique synergy with emergent properties.

Key issues encountered by investors :

1. Behind the majority of projects, there are good teams setting before themselves the purpose to make an excellent product, to bring it to the market and at the expense of it to receive profit. But because of popularity ICO, to this industry swindlers penetrated, their task - colorfully to describe conception, to conduct marketing and to receive as many as possible means. Of course, they do not have a purpose to develop a product, swindlers remove one's site immediately after completion ICO and disappear.
   Enough it is difficult to be protected from this is the risk. Many, at first glance, reliable projects turned out as the result “false”. But nevertheless, we can evaluate approximately, whether the project will turn out scumm or not.
2. What will take place, if investors are not able to distinguish a good project from bad? It is the example of asymmetry of the information, where true quality of their products is known only by the members of the command. In such situation investors, probably, will begin to act pursuant to the common market mood, where it is supposed that quality of projects will be between marks “good” and “bad”, that is, ambiguity as projects will arise.
   TThe information flow, as a rule, unilateral, from seller to the buyer, and mostly the first attract known people in this area, in order to convince the already positive market that “cryptocurrency will grow in price”. Therefore to the buyers, which can know little or entirely nothing of producing organization and technical conceptions underlying project, it remains only to believe words and the promises of this project and its team. In turn tokens, developers can say everything, in order to heat interest to you in the ICO and constantly to stimulate demand on tokens!

SMART Valley as a solution for investors:

1. A unique scoring service that ensures the selection of the highest-quality projects and automatically blocks scams. This service allows projects to receive feedback and evaluations from the SMART Valley expert community while giving potential investors an opportunity to select projects with the best prospects. Moreover, the service secures the community against scams and fraud due to its decentralized nature and the practical impossibility of faking (or paying for) scoring results.
2. The use of distributed ledger technology guarantees the full transparency of all transactions and the identification of all platform members. The ability to make traditional centralized informational systems obsolete—centralized informational systems are currently used to track and register investment transactions and deals. There will be no longer be a need to send requests to centralized databases or to other participants in order to verify information.
3. The closed and transparent system architecture together with practical investment tools allows for the investment process to be sped up (a crowdsale constructor service). All participants will have access to the same body of data, and any updates will spread quickly across the market. Cash transactions will be executed almost instantaneously since a deal is considered concluded at the moment all participants agree to update the records on the ledger. This will remove the need for any post-deal confirmation and be clearing at the end of a certain period. Considering the fact that all participants will use the same set of data, the use of the blockchain will decrease the risk of errors, disputes, and delays due to the need to achieve consensus. All this will speed up most financial market processes.

Key issues encountered by project developers:

1. Incomplete team.

• Strange when in a blockchain the project there are no actually competent programmers capable to create the promised product. If for example, the project is designed for the medical sector, then as a part of command there is no neither specialist from this sphere. I personally have seen several projects which have marketers, lawyers, designers, founders, masterminds, usability experts, but not have programmers. I agree the lendings of the guys are beautiful. But what's next? Who will develop all?
• Many projects have a good idea, beautiful case studies, but there is not enough data about the team. This is a good reason to attribute the project to SCAM. People should see who is trusted with their money. Before the start of a product, we invest directly in people but not in the company. It is a key factor for decision making – it is worth investing in the project or not.

1. High costs, especially PR and marketing expenses. The technology is important, but for carrying out successful ICO, budgets also matter. It needs to be understood directly. The technology is important, but for carrying out successful ICO, budgets also matter. It needs to immediately understand. Of course, there are people, whose one name has already been the guarantor of being relevant and popularity of the future project. But is sure, you are not among them. Therefore be prepared to the expenditures. I doubt that to become known and interesting to investors you will be helped a thread on bitcointalk, placement ICO on aggregators and a few paid publications. Performances at conferences, personal contact with key partners, good media budgets, support of SMM channels, creation high-quality промо content, work in the local markets and many other things will be necessary for you. All this requires financial investments and not just beautiful stories.

SMART Valley as a solution for project developers :

A straightforward and convenient fundraising procedure. This service allows projects to get published on the platform and raise investment. The tool makes the fundraising process more straightforward and, more importantly, efficient. The key to the efficacy of the service is the unique architecture of the ecosystem itself, which brings together all the key business players (investors, projects, and experts), connecting them through the unified informational space of SMART Valley. This allows for better control of 7686project marketing costs and facilitates the search for funds since the target audience required for a successful launch of a project is already present on the platform.

Besides, separately It should be noted that the ecosystem of SMART Valley will allow:

• Connect great technical or marketing ideas with interested investors;
• Prepare high-tech projects for an ICO;
• Develop effective marketing strategies to launch projects;
• Attract world-class ICO experts;
• List tokens on international digital exchanges after the ICO.

Key issues encountered by experts :

1. The lack of opportunities to work on high-tech, high-potential projects worldwide or participate in global tenders and competitions;
2. The absence of payment guarantees when working on a project;
3. The inefficient and time-consuming process of searching for new jobs or clients.

SMART Valley as a solution for experts :

1. The creation of an experts marketplace provides an opportunity for experts anywhere in the world to work on high-profile innovative projects, as well as take part in international tenders and competitions;
2. The safe deal mechanism guarantees timely payment for services provided by an expert;
3. The search for jobs and clients is streamlined and simplified.

SMART Valley Tokens (SVT)

The SVT (SMART Valley Token) token is a utility-token, which can be used to purchase ICO-project tokens at a discounted rate using the SMART Valley platform. In addition, SVT will be charged for the use of key platform services (such as the scoring system, safe transaction mechanism, expert market, and fundraising service).

Functions of SVT:

• It gives you the opportunity to purchase ICO-project tokens which have gone through the scoring process on the SMART Valley platform at an 80% discount;
• It offers voting privileges during the project selection process for scoring on the SMART Valley platform;
• It functions as a method of payment inside the closed ecosystem of SMART Valley.

Key ICO figures
SVT token price: 1 SVT = $0.10 (10 cents);
Minimum amount for an ICO participant: $1;
Accepted currency: ETH, BTC;
Soft Cap: $3 000 000;
Hard Cap: $30 000 000;

Website - https://smartvalley.io/

Whitepaper - https://smartvalley.io/files/WP_en.pdf
BitcoinTalk - https://bitcointalk.org/index.php?topic=2239642

Twitter - https://twitter.com/ISmartvalley

Telegram - https://t.me/joinchat/E_lQyBGg1fbtQsqOCzBhxg

Author's name: Sofa_Sh
https://bitcointalk.org/index.php?action=profile;u=1286131