KINDS Ads: A Kinder Digital Marketing Experience Through Blockchain Technology

At this point in time, traditional advertising that delivers commercial messages to mass audiences through television, radio, outdoor billboards, and other printed media already seems a little bit outdated. With millions of individuals being hooked to smartphones having widely available web services, it is nearly impossible for traditional advertisers to invite masses to at least take a look at these physical paraphernalia.

For this reason, advertisers have already hopped into the new way of advertising, and that is through digital or online marketing. It has widely plagued the virtual world that it would be unimaginable to visit a site without any ads on it since paid ads have already become the primary revenue driver for different internet companies such as Google, Facebook, and Youtube.

Since online advertisers are willing to pay content creators to publish their advertisements online, more and more people have become interested in dealing with online marketing, specifically the online publishers/ content creators/ bloggers.

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Problems Existing in Online Marketing

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Compensation Problems. Though online marketing seems very inviting as a source of income, there are still existing challenges preventing both advertiser and publisher in maximizing their earnings. This is mainly because of the intervention of some third party advertising services like Google Adsense wherein advertisers have to pay more while publishers will have lesser pays than they deserve. This is mainly because of the fees that middlemen or advertising services require. Apart from that, the compensations are not instant and aren’t transparent enough. It could even take months or even years for the content creators/publishers to monetize their proceeds from flashing ads on their websites.

Irrelevance. Most of the time, publishers or content creators have no control over the ads that may run on their site. This could cause misconception and negative advertising experience for readers or site subscribers. When in fact, the publishers should be the ones to pick their rules because it’s their website.

Annoying Ads. Admit it or not, one of the things we hate while browsing the net is being greeted with pop-up ads that barely relate to the topic that we are surfing. Though displaying paid ads can be beneficial to both advertisers and publishers, this is definitely not a positive user experience for users like me.

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Revolutionary Solutions by KINDS Ads Using Blockchain Technology

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Blockchain was mainly created to make peer-to-peer transactions available to the wide mass without the interference of any third party or middleman. In connection, Leadchain Foundation developed an online marketing modernization in order to aid such mishap through incorporating blockchain technology. Such novelty could revolutionize the conventional way of online marketing through launching Kind Ads Protocol, a decentralized protocol being built on the Ethereum blockchain.

Because of this, publishers and advertisers’ online engagement can be improved not only in terms of communication but also in terms of compensation, thus creating a kinder online marketing experience to both parties.

Eliminating the Middleman. Since the transactions will be done in a decentralized way, advertisers can have direct contact with the publishers. Advertisers will no longer have to pay for third-party online advertiser services. As a result, publishers could have a better income opportunity.

Instant and Transparent Transactions. Publishers will enjoy instant payouts and will be paid with cryptographic KIND tokens. KIND tokens are only limited that it cannot be attained through airdrops, crowd sales, nor mining. This is to ensure that KIND tokens’ integrity will be uphold by people having the truest interest in the technology and not just someone who wants some sort of “free money”. The KIND Tokens’ exclusiveness will somehow create a healthy rally between the supply and demand, bringing more value to KIND tokens as more and more online publishers and advertisers use it.

Friendly User/Subscriber Experience. Of course, the main purpose of online marketing is to reach a huge range of audience. Users or subscribers should be given a kinder online marketing experience more than any other person since they are the very target of the market. And in order to give kinder experience to these prospects, publishers have the power to choose relevant ads based on their content creations through the KIND Ads Protocol. Aside from that, users have the option to opt out ads if they find it annoying at some point. These are the things that the current online marketing fails to realize.

Users can get a fair share of KIND tokens. Normally, users can never get anything from viewing ads on different sites. The online marketing compensation is just between the advertiser and the publisher. Through KIND Ads Procotocol, users or subscribers can get a chance to earn KIND tokens the moment they enter information requirements while searching for certain products. This way, different advertisers relating to the user or customer’s demand will have the chance to advertise their products to the right people.

Users or subscribers can even judge the credibility of the advertisers based on their reputation and ratings, creating a greater confidence when it comes to purchasing and closing of deals.

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Conventional Way vs Blockchain Application of Online Marketing

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Now, let us take a closer look at the difference of the conventional way of online marketing versus the innovative approach offered by the Leadchain Foundation using the KIND Ads Protocol.

_{Fig. 1: Conventional Way of Online Marketing}

_{Fig. 2: Blockchain Application of Online Marketing}

In the conventional way of online advertising [Fig. 1], advertisers will only pay the publishers once the site users click the ads or purchase their products. While in the decentralization of online marketing [Fig. 2], the advertiser automatically compensates the publisher for having their ads being seen on the site.

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Competing With the Giants

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It is undeniable that large internet corporations such as Facebook and Google mostly dominate the advertising space, as this is a typical scenario that happens in different marketing fields. However, these huge marketers that serve as the middlemen between advertisers and publishers aren’t really much concerned about the relevance of every ads to its users.

All they are after are the end result compensations from various advertisers for this is the very blood of their earnings, exploiting both the advertisers and the publishers. On the other hand, users or subscribers from these large corporations are left with no choice but to accept whatever ads that are being shown to them.

If this dominance continues, the huge internet companies will continue to manipulate the market and dictate the price and rules as they wanted it to be. Without any alternatives, the online marketing industry will become more unbalanced as huge profits will only be slurped up by these giants.

With the application of decentralized market through blockchain technology, such middlemen can be eliminated as there would already be direct contact between advertisers and publishers resulting to cost competence. Apart from that, advertisers can directly connect to the users at low costs through push messages and notifications. This way, users can enjoy their browsing experience without any annoying unrelated ads, thus creating a more harmonious and kinder online marketing experience for everyone -- except the middleman.

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Interacting With the Potential Demographics

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As what I’ve pointed out earlier, online marketing decentralization would bring advertisers to the right audiences for their products. This will increase the chance of closing a deal with the right people efficiently without spending too much fees for the middleman. This will create a win-win situation for both parties.

One of the biggest challenges of implementing the KIND Ads Protocol in the online marketing is how to encourage both advertisers and publishers to embrace the blockchain technology. Both parties may be accustomed to the usual way of online marketing that it will be hard for them to deviate to other cost-advantage ways. But as the blockchain technology advances and reaches a huge audience, it will never be long before these online marketers experience the great advantages KIND Ads has to offer versus the conventional way of online advertising.

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The Promising Team Behind KIND Ads

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The advisers include marketing veterans and start-up experts

An interview with one of the advisers, Neil Patel:

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Photo and GIF Sources: 1, 2, 3, 4

Disclaimer: All the other photos are being taken from KIND Ads' Resources

This is an official entry for @originalworks' Writing Contest

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More Information & Resources about The KIND Ads Protocol:

Kind Ads Website
Kind Ads WhitePaper
Kind Ads Twitter
Kind Ads Telegram
Kind Ads FAQ

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