iSHOOK – Technology meets Books

Every avid reader is always on lookout for new ways to read and now blockchain might have just made it easier . With the rise of cryptocurrency, some identified that the writing niche hasn’t been introduced to the blockchain. However, this is now set to adjust to new blockchain innovation that is set to launch an interactive way to read books.
iShook is among the first content sharing ecosystem on the blockchain to connect content creators to their audiences. With their platform, the team plans to provide users with rich content, whereas also distributing works from publishers and booksellers. The content ecosystem provides end-users with a platform that accepts peer-to-peer payments for network and content exposure. In return, iShook is bridging the gap between creators and consumers.
The goal of iShook is to leverage blockchain technology to connect content creators and audiences. iShook aims to create a content ecosystem in which any medium of creativity can be monetized, including primarily writers and publishers, but also artists, musicians, actors, and all content creators seeking a more efficient way to expose and monetize their material globally.

CONCEPT
There are various advantages to the platform that is being created by iShook. Of course, content creators are going to be winners in all of this as it is going to give them a significant amount of control over the content they create and who is purchasing access to it. By cutting out the middleman, it also increases the money that they can earn while taking advantage of the opportunity to increase exposure by buying targeted access to the most relevant people.
The content creators are also going to be given the opportunity to earn royalties for the content that they have on the platform. This will help to draw people to iShook as it can undoubtedly increase their earnings for them doing exactly what they have already been working on.
The SHK token is ERC-20 standard and is the main utility for access to and transactions on the iShook platform.
iShook’s contribution to blockchain development is in the utilization of the Ethereum blockchain for monetization and distribution of creative content.
The project’s primary disruptive advantage is based on its use of blockchain technology to create a transparent and secure ecosystem for creative content distribution and consumption.
The need for a custom token is in allowing access to the platform and participation in the marketplace.
The contribution to the blockchain ecosystem is in developing a new decentralized ecosystem and marketplace for creative content owners to monetize their intellectual property and connect with their audience.

COMPETITORS
• ARCONA
• SQUAREX
• THEFANDOME
ROAD MAP

TEAM
iShook has an established team with 4 lead team members, 8 tech-team members, and 5 advisors.
The core team has experience in the e-reading space, finance, securities and accounting law, business development, software programming/engineering, web and mobile app development, and graphic design.
• Beni E Rachmanov (CEO, founder)
• Michael YUSUPOV (CFO and co-founder)
• Jason Butcher (COO and founder)
• Benjamin Theobald (Co-founder, Investor)

VERDICT:
This concept of introducing books to blockchain is not only innovatve but also a smart move as this will already have a big user base as reading is a hobby of majority of people. Also it is an excellent example of how technology and reading can co-exist. It also promotes and rewards the writer thus motivating them to write better.
So, this technology is fruitful for new evolve writers to get a platform not just to post their content but also let them to earn tokens. However, as is the case with so many of these projects, it will all depend on how quickly they can get people to switch over to their platform when determining how successful this project will ultimately be.

Token Sale
iShook Token (SHK)
Total supply: 1 Billion SHK
Token Price: 1 ETH = 1,000 SHK
Hard Cap: n/a
Min Cap: n/a
Token Allocation
57% ICO
36% Locked in iShook Wallet
03% Vendor Payments
3.5% Advisors
0.5% Marketing
ICO Proceeds Distribution
30% Scaling
24% Marketing
20% Reserve
18% R&D Overhead
08% Legal

REFERENCE
Website: https://ishook.io/