Get Highly Quality & Original Data Directly From The Consumers

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“ Personal data is the oil of the 21st century” – Unknown

Have you heard the above quote? Do you know what does it mean? Here, personal data does not imply your bank account or credit card details. Let me explain with an example. These days, companies do a lot of market research before releasing their product/services to the consumers. Let’s imagine that a fictional mobile company named Blackmi to open its market in a new country. Before that, the company wants to know the list of mobile phones that are popular in that country. So, Blackmi hired a market research company named MX to do that job.

Now, MX creates a consumer survey asking the users to choose their favorite mobile phone brands from the list. ( Here, the favorite mobile phone is the personal data because most users will choose the phone model that they are currently using). The survey also asks various questions related to the features which they like most on their mobile phone. Of course, MX pays a nominal amount to the users who have completed the survey successfully. Do you know what is the main drawback of this kind of survey? There is no guarantee that the consumers are sharing the true information. They can share false information to protect their privacy. Alternatively, the duration of the survey may be too long which could have reduced the interest of the consumers to provide useful information. If the Blackmi company decides to launch its product based on the results of this survey, then it may fail miserably. Because it failed to get the original data from the consumers.

How to get a real & meaningful data from the consumers? The best option would be to connect with the consumers directly by eliminating the data brokers. If the business or company is at least few years old, it will have a customer database. So, the company or business can directly send surveys to the consumers for getting their valuable feedback. But, if the database is huge, then it will take more time to find out the target audience. Also, new companies or businesses will not have any consumer database. Then, how will they get the opinion of the consumers?

Opiria provides an innovative solution by connecting the consumers directly with the companies. Using the Opiria platform, the companies can directly buy meaningful data from those consumers who are willing to provide their personal information. For example, the company can request the consumer to share their browsing history, lists of apps they use, etc. Consumers will be rewarded with PDATA tokens for sharing their personal information. PDATA token is the only payment option available in the Opiria platform. Check out our Website to know more information about PDATA tokens.

As the companies are directly connected with the consumers, they can request specific data from consumers so that it will help them to either design a new or modify an existing product/service. In a nutshell, the companies will only get high quality and original data from the consumers. Consumers need not worry about the privacy as the platform is based on the blockchain technology. So, their data will be accessed only by the intended recipient.

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