Creating the Frictionless Content Markets of Tomorrow!

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In the coming era of blockchain and decentralisation, monopoly-like structures that are centralised and control the majority of media outlets, just cannot exist. Online content markets need to diversify their financial structures as cryptocurrencies are disrupting the way we think about money and value, big time! The MEDIA Protocol ecosystem proposes a new, scalable economic platform that focuses on content creators, publishers, consumers and marketers.

As it stands, content creators rely on veiled algorithms to get their content popularised, or the promotion opportunity stands behind a fat paywall that most of the independent creators can’t even dream of. Big time creators have learned to rely on clickbait material and expensive campaigns to reach their audience. MEDIA Protocol wants to solve this by introducing an incentive mechanism that will reward consumers and content creators alike.

The layers that make the platform work

The MEDIA Protocol ecosystem was designed from the ground up as an open protocol that facilitates content distribution and marketing that’s tracked on a distributed ledger system. By removing the vulnerabilities of a centralised system, users and creators can trust the platform as blockchain technology is virtually tamper-proof.

Even though the current platforms work at a certain level, they must strike a delicate balance between consumers marketers and creators. Most companies decide to leave this task to non-personal algorithms as it’s rightfully overwhelming. Thanks to the distribution ecosystem of MEDIA Protocol, disintermediation is achieved through a sound economic layer in the form of cryptocurrencies.

Content Publishers – can reward the consumer interaction with their content by delegating MEDIA tokens and distribute them as rewards for consumption and usage that supports the MEDIA Protocol. Medium wise, the platform does not restrict any kind be it, written, video audio or images.

Content Consumers – have the opportunity to earn and spend MEDIA tokens within the supported dApps. Constructive feedback, likes, reading and interacting are just some of the actions that will be rewarded on the platform. Then users can decide what to do with the tokens, accumulate them in their store of value or use them in the ecosystem to pay for premium content that’s behind paywalls or subscription based deals.

Content Promoters – will use MEDIA tokens to deploy marketing campaigns on the platform. By purchasing marketing power directly from the platform, brands and publishers will be able to monitor their marketing efforts in real time and have audiences that are genuinely interested in the content at the same time.

The prospective market going forward

The industry still has pressing matters to solve like ad-blocks, click frauds and the decline in advertising return on investment.By some estimates, digital advertising was worth 260 billion USD in 2017 alone. Experts are also expecting a 7% growth per year, but the studies do not take in account the disruptive technologies into account, so it’s safe to say that blockchain technology will bump these ratios up by quite a significant margin! To find out more about this disruptive platform go to Website, Telegram, ANN/Bounty Thread

RobertT
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