3 Challenges For Marketing in the Era of Blockchain
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Time is of the essence - In today’s market, you have to act fast! Timing is everything when deploying your latest marketing campaign as it can make or break a product. Having an overfitting model of goals, poor collaboration between company branches and lacking time management will be the primary problems that marketers will face in 2018.
Quality content throughput - Marketers are always on the hunt for the next original idea that will propel their product to the moon in term of sales and brand awareness. While being original is crucial, one must also be appealing to the target audience, technologies like blockchain and cryptocurrencies can disrupt this ongoing processes.
Establishing customer trust - Studies show that companies who create natural quality content on their channels have a higher probability of engaging the trust side of the core audience. Conveying the message at the level of your target demographic will foster a genuine relationship with the customers. Blockchain technology can provide an unparalleled level of trust thanks to cryptographical algorithms.
MomentumToken: Time to redefine marketing for good!
The Momentum ecosystem coupled with the Momentum Token will give companies the opportunity to directly reward their users and customers with proprietary cryptocurrencies that have a real store of value. Some of the actions that could be rewarded with the Momentum Token would be:
- Brand awareness and advocacy
- Data for actionable insights
- Interacting with the marketing products
By using the blockchain system, users and consumers can rest assured as they have full control over their personal data shared on the network. In contrast to other blockchain companies, the Momentum Token has a working product behind it, the Mobile Bridge platform, a successful marketing automation application that helps top companies like Pirelli Bilka and Burger King achieve their marketing goals and efforts. By using the Momentum Token with the know-how of the Mobile Bridge platform, users can benefit from the following services:
- Mobile Marketing automation
- Automated demographic targeting
- Reward mechanics for the consumer activity
- User data that drives a better user experience
- Full data security and transparency
Simply put, it’s a no-brainer that users will choose to engage and follow brands that provide a tangible reward for their actions taken towards the marketing campaign. In the past, loyalty systems have been implemented, but they lack creativity and customer engagement.
Some studies show that over 100 billion USD is locked up in loyalty programs that are never used. With the help of the Momentum Token, these funds could be unlocked and funneled towards real marketing value that ultimately drives the business further.
Momentum Token details
The company is looking to raise at least 2.5 million EUR as their soft cap and 42 million EUR as their hard cap. The price per token is an estimated 0.12 USD. So if you want to engage your audience with this new and exciting marketing method head over to Website to find out more!
great post man, I'm excited for this token. but, can you explain,: