Energi Mine (ETK) ICO Analysis: An Energy Marketplace Built for Consumer Satisfaction

Executive Summary

Project Description

The traditional energy market has lots of issues that makes it quite unfriendly to consumers. For one, because the barrier of entry is very high, only a few companies control the market, meaning there is no proper competition. Also, since electricity is traded over-the-counter, the energy market is quite illiquid and as a result, lacks transparency. Furthermore, many of these companies profit from heavy energy usage, as a result, consumers who utilize less energy are not rewarded. Energi Mine wants remove all these issues by creating a P2P marketplace for energy, a platform where energy consumers can finally get a good deal.

On Energi Mine’s marketplace, consumers can trade with each other, or with energy generating companies. The consumer has considerable control, and can set minimum standards for, say, non-carbon components. If unsatisfied with a certain provider, a consumer can switch to another after 30 days; this makes for fierce competition on the platform. In addition to these, deep learning and AI tools will be used to analyse consumer usage patterns and proffer suggestions that will better suit their consumption habits.

The token, ETK, has many uses. Consumers can use it to pay for energy bills or pay for electric charging stations. It can also be used to run incentivization schemes on the platform, like rewarding people that consume less energy, or general positive behaviour, energy-wise. Additionally, ETK can be used to get access to the battery-trading platform; the batteries store energy.

EnergiToken is based on Energi Mine, an existing business that focuses on deep learning and AI; they act as a middleman between suppliers of energy and large consumers. They currently manage over $140m worth of energy, brought in revenues of over $500,000 in 2017, and has over 1100 customer sites across Europe, including one the biggest law firms in the world.

Hard Cap and Valuation

There will be a total of 2,307,692,310 ETK, and 65% of this total is up for sale. 20% of the remaining 35% goes to the team, and the final 15% is reserved. Hard cap is $15m with the price 1 ETH = 30,000 ETK.

Important Dates

ETK pre-sale started on 17th of November and is going on currently. There is a pre-sale bonus of 20%. Starting from 2nd of January the bonus will reduce to 15%.

Marketing Power

As at the time this post was published, Energi Mine had over 1100 followers on Twitter, 1100+ subscribers on Facebook, and over 900 Telegram users. They also have over 40 subscribers on Medium, 15+ Reddit readers, and over 20 Youtube subscribers.

Prominent Advisors

Moe Levin

• CEO of Keynote.
• Renowned Investor, and Advisor to various projects.

Michael Terpin

• CEO of Transform Group and Coinovate.
• Advisor to various projects.

Eddy Travia

• CEO of Coinsilium.
• Advisor to various projects.

Howey’s Test

According to Howey’s Test conducted by Research Center analysts, it is unlikely that ETK will be considered a security.

Team Members’ Areas of Expertise

Business experts

Omar Rahim, Co-Founder and CEO.

• Co-Founder, and Director of Trading at LG Energy Group for over 5 years.

Alain Richardt, CTO.

• Founder of RAMM Science (Big Data).

Target market experts

Omar Rahim

• He gained some target market experience from his time at LG Energy Group (over 5 years).
• Senior Energy Trader at: Inenco for half a year, Vattenfall for 2 years and at SSE Airtricity for a year.
• Energy Trader at Engie for a year.

Philipp Eggert, Senior Engineer.

• Head of Market Analysis at Trianel for 2 years, before that, he was Lead Analyst for a year.
• Market Analyst Lead at Gazprom Marketing & Trading for over a year, before that, he was Power Analyst for 3 months.
• Senior Power Analyst at Vattenfall for over 2 years.

Ralf Meyer, Senior Engineer.

• Risk Manager at Trianel for 8 months (ongoing), before that, he was Senior Analyst for over a year.

Hannah Drake, Head of Operations.

• Account Manager at LG Energy Group for over 3 years.
• Account Manager at Energy Cost Management for over 5 years.

Marketing experts

Momin Hashmee, Co-Founder and COO.

• Print B2B Marketing Manager — Contract at Samsung for 2 months.
• EMEA Content Marketing and App Store Manager at Lenovo for 3 years.
• Global Apps Marketing Manager at Nokia for over 2 years.
• Online Advertising Network Sales Specialist at Sky for 3 months.
• EMEA Senior Marketing Analyst at Intel for over a year.
• Marketing Assistant at Pearl International for over a year and at Westfield Health for 10 months.

Legal experts

Rebecca Grisewood, Lawyer.

• Partner at Gateley Plc.

Software engineering experts

Alain Richardt, CTO.

• Experienced from his time at RAMM Science (above).
• Additionally, he supposedly worked at various billion-dollar companies including Google.

Blockchain development experts

No team member with notable ICO blockchain development experience.

Token sale structure

No team member with token sale structure experience. However, some of the advisors listed above are well-experienced in token sales.

Token economics

Same as above.

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Disclaimers:

• Nothing written in this article is a legal or an investment advice.
• Information is provided on a best-effort basis and is subject to change without prior notice. Be sure to verify everything you read with a project team.

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The analysis was produced by Research Center team members: Robin Davids, Mark Jedd, Eugene Tartakovsky.

We are constantly working on improving our work and we welcome all constructive feedback. Let us know what you think.

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