Reefic Protocol — The User Flow
Here it is, the fourth article of our series on Introduction of Reefic Protocol.
To sum up, what we’ve seen thus far:
- Troubles with Loyalty Reward Programs today
- Building Reefic Protocol — A Connected Loyalty Ecosystem
- Benefits of Having Reefic for your Business
In this article, we’re going to share a more thorough journey through Reefic that matches all users’ needs.
a) Overview Journey through Reefic
In today’s fast-paced world, people have no patience for products that make them slower. Thus, creating a seamless user experience is a key goal for Reefic Protocol as we want to provide an overall positive digital experience for all.
So what is the standard flow for users?
The chart below outlines the journey of a user as she engages within Reefic Protocol to exchange her loyalty rewards from her travels.
![](https://steemitimages.com/640x0/https://cdn.steemitimages.com/DQmUo5nYKj8Sd9xauw4bH86CDZvSErY7ZG82KgqeWxprYdZ/image.png)
The flow above shows that Reefic Protocol is structured in a way that makes it easy for users to exchange reward points and vouchers across multiple loyalty programs and selected cryptocurrencies readily.
b) Customer Journey through Reefic
A customer is defined as a someone who predominantly exchanges loyalty rewards on the platform.
The chart below outlines the journey of “Allen” as she uses Reefic Protocol to exchange her loyalty rewards in her daily activities.
![](https://steemitimages.com/640x0/https://cdn.steemitimages.com/DQmU3T3vTX7kAL4TjTd1jyfriUe8L51fpRDL3FaDnNNRJay/image.png)
This flow is the path taken by a customer when he/she exchanges loyalty rewards on the platform. The user flow takes them from their entry point through a set of steps towards a successful outcome and final action, such as exchanging loyalty rewards.
c) Merchant Journey through Reefic
A merchant is defined as a business who offers goods and services that can be purchased by customers.
The chart below outlines the journey of “Bella” as she uses Reefic Protocol to boost her customer engagement.
![](https://steemitimages.com/640x0/https://cdn.steemitimages.com/DQmRGcrFjW97vw7hotrepuYsV4rXZdSynzC7vAp8rLWh84U/image.png)
This flow is a path that the “Merchant” travels — from entry point (integrating her/his customer CRM with Reefic) to end goal (increase of revenue).
This also shows that businesses will have the potential of reaching out to new customers, which will otherwise not be spending on their products and services, on Reefic’s integrated social platform.
d) Solution Provider Journey through Reefic
A solution provider is defined as someone who supplies customer relation management solutions to merchants.
The chart below outlines the journey of “Cody” as he uses Reefic Protocol to to enhance his services.
![](https://steemitimages.com/640x0/https://cdn.steemitimages.com/DQmUnvQQzJ5etHBnXuzyd2q6ip5iA8fFZBGhjdcpEHHgXSf/image.png)
Reefic Protocol believes in creating an inclusive and sharing ecosystem. The platform does not directly target customers, rather it promotes decentralised onboarding with the efforts of partners. In this manner, establishing relationships is vital.
The path above shows that Reefic Protocol will provide ad space both online and within the Reefic app to promote the solution providers’ systems. In return, solution providers help to provide financial incentives during the initial phase of growth to encourage customers and merchants to join the Reefic Protocol ecosystem.
e) Player Journey through Reefic
A player is defined as someone who is a game enthusiast, especially towards mobile games.
The chart below outlines the journey of “Peter” as he uses Reefic Protocol in his daily lifestyle.
![](https://steemitimages.com/640x0/https://cdn.steemitimages.com/DQma1Mt27Y1LLKcuUX7LQZuQPg3dz1tR4WUGZsgfo2WV1eH/image.png)
This path captures the experience of a game enthusiast during the interaction with Reefic Protocol.
This shows that Reefic Protocol allows gamers to exchange their in-game rewards for a game he is no longer playing to help a new player within the same game, in exchange for credits of services provided by the participating merchants.
Reefic Protocol aims to create the smoothest, bump-free user journey that meets the needs of our users.
And that’s it for the Reefic Protocol — The User Flow! Be sure to follow us in order to stay updated on news, updates, events and other information from us. So stay tuned!
Website: https://www.reefic.io/
Medium: https://medium.com/reefic
Reddit: https://www.reddit.com/r/reefic/
Facebook: https://www.facebook.com/ReeficProtocol
LinkedIn: https://www.linkedin.com/company/reefic/
Twitter: https://twitter.com/ReeficProtocol
Instagram: https://www.instagram.com/ReeficProtocol/
Telegram: https://t.me/Reefic