Picking A Cryptocurrency Exchange: Reputation, Low Trading Fees Or Service Quality -- What Matters Most?

This past week, if you were to do a Google search for our brand name “QUOINE”, you are likely to see paid ads with the headline: “Stop paying QUOINE .25% fees - Switch to 0% fee on COBINHOOD”.

Admittedly, this is an appealing clickbait. Who wouldn’t want to pay less for the services they want? Interestingly, this is also a compliment for QUOINE’s reputation as an established trading exchange preceding us to the point that other ICOs are bidding on our brand keywords to gain market awareness in the cryptocurrency exchange space.

On the perception of how zero trading fees keep an exchange ahead of the game, Seth Melamed, QUOINE Senior Vice President and Global Head of Operations and ex-Goldman Sachs veteran stated:

“If you look at the "total" cost of doing a trade, the trading fees actually represent a relatively small portion of the total cost of doing a trade.

QUOINE's deep order books and low latency executions reduce the overall cost of trading when compared to zero fees offered by an exchange that offers wider spreads and has limited liquidity.

On Wall Street, it's rarely the lowest cost broker that succeeds in servicing clients. If that were the case, Goldman Sachs would have succumbed to eTrade many years ago. What is important to traders/clients is the exchange liquidity, deep order books, tight spreads, and execution price that determines the overall trading cost.”

So what makes QUOINE’s trading exchange service quality more cost-saving and superior?

QUOINE’s deep order books can help provide liquidity to tighten market spreads, therefore lowering the cost of trading.

QUOINE offers an ultimate trading experience powered by an unmatched dashboard and sophisticated trading tools. Trading tools include QUOINEX’s matching engine that is capable of processing close to one million transactions per second, flexible multicurrency deposits that cover all major global and Asian currencies: JPY, USD, EUR, SGD, HKD, IDR, AUD, and INR and real-time pricing and charts with technical analysis tools that record trend indicators and oscillators. Other exchange features include margin trading with leverage starting at 2X and up to 100x, internal bitcoin lending platform that allows our customers to lend their bitcoin to margin traders and earn daily interest, more sophisticated trading strategies with Bitcoin futures on selected markets, etc. These trading tools facilitate low latency executions and therefore tighten the spread for lower cost of trading.

QUOINE’s established powerful trading platform and cryptocurrency exchange QUOINEX has been operating for 3 years, having managed billions of dollars of transaction volume securely. QUOINE already has established a solid reputation as a cryptocurrency exchange that has security in its DNA. QUOINE’s platforms are fully secure. We deploy a bank-grade security system to ensure your data and assets are safe. You are protected in so many ways with our utilization of: Multi-Factor Authentication, Private API Key, Whitelisted BTC and IP Addresses, Encryption, IPs and access points log-ins, Secure Wallet Maintenance, Know Your Customer, Anti-Money Laundering Prevention, Checks And Balances Reconciliation, Transactions Processing. This significantly reduces the risk of cyber hacks and therefore the “cost” of trading. This focus on security is one of the chief reasons QUOINE Corporation ("QUOINE") is the first global crypto fintech company to receive an official license from the Japan Financial Services Agency (JFSA).

As CEO and Co-founder of Mike Kayamori shared in a recent AMA:
“As part of becoming a regulated exchange in Japan, the Japan FSA checked every security vulnerability including checking for our Business Contingency Plan. As the first global crypto fintech company to be fully licensed with the JFSA, we will keep on working hand in hand with regulators and other stakeholders towards the healthy development of the cryptocurrency industry within Japan and on a global scale.”