MARTINI - Decentralized Fashion Ecosystem

Blockchain technology is a transparent digital ledger of transactions and records that are immune to change or deletion. Offering additional traits of increased security, lower costs, time efficiency, and error resistance, blockchain has risen, fluctuated in 2017. The utility of blockchain technology is limitless, sparking the growing list of companies, industries, and government exploring its potential adoption. The blockchain is an immutable public ledger that records digital transactions.

ABOUT MARTINI

Fashion generally refers to a popular practice or style in the areas of clothing, makeup, accessories, footwear and so on. However, when considered in a strict sense, fashion mainly refers to the trend in dresses or the kind of attires and apparels people put on. The issues of style and design have a lot to play when looking at fashion across the globe. Fashion production has continued to be a moving trend all over the world. Several kinds of fashion attires are all over the place. Fashion trends keep coming onboard on yearly basis.

Martini is a decentralized global fashion ecosystem, and it is set to provide emerging and talented fashion designers with a transparent platform to efficiently provide financial support to the clothing lines, and also to give individual investors access to invest in an early-stage designer brands. Furthermore, it offers a marketplace for trading valuables, including clothing and fashion related expertise.

MARTINI DECENTRALIZED FASHION ECOSYSTEM

As mentioned previously, Martini is a decentralized global fashion ecosystem that is set to provide emerging and talented fashion designers with a transparent platform to efficiently monetize their clothing lines, and also to give individual investors access to invest in early-stage designer brands. Furthermore, it offers a marketplace for trading valuables, including clothing and fashion-related expertise between fashion designers, fashion consumers and professionals such as models and photographers.

Martini believes that the future world should be decentralized and equal even for fashion as well. Fashion will not be defined by a handful of prestigious brands. Fashion designers will have the chance to showcase their talents to a global audience and individuals will have the choice and the means to support his/her favorite brands.

FOR EMERGING DESIGNERS
There are three ways an emerging designer can benefit from this platform;

• Crowdfunding

• Real Market Insight

• Community

With Martini, emerging designers get the best and most efficient way of raising funds for their clothing lines. This can easily be achieved by giving part of the revenue to investors. Niche brands that cater to under-served market will find this decentralized platform especially useful.
Designers will have access to a large community of fashion lovers, which will make it easier to do fasriterations and agile testing to gain valuable feedbacks. Also, the presence of a community makes it easy for talented designers to attract dedicated followers.

FOR INDIVIDUAL INVESTORS
The first thing investors enjoy is simple, an opportunity to invest in one of the most lucrative businesses on the planet. In addition to this, there is also industry exposure. A handful of brands will no longer be able to decide the fate of the industry,

FOR FASHION CONSUMERS
Fashion consumers on Martini get to enjoy exclusivity. What does this mean, you ask? Designers who are funded on the platform have to sell their latest, unique design on the platform’s marketplace. That’s right, you’ll be getting a front role seat.
Furthermore, the fact that designers and consumers can communicate on this platform makes it possible for consumers to have access to customized items.

FOR PROFESSIONALS
For professionals, Martini is all about monetization. It is the most dedicated platform where fashion related professionals, models and photographer will be able to make some money off their skill and work for brands they believe in.

MARTINI TOKEN AND ICO DETAILS

The MTN token will be used as a means of investment in which, the system price is a floating price and is based on the latest averaged price of the MTN token across the market. That means, this price is taken into account every time there is an investment.

A designer who has a promising plan for his or her next clothing line will have to offer a submission of equity campaign. This explains how equity will be shares will be offered to the investors. After that, they will be required to pitch their line to interested parties.

The pitch is supposed to include a fully developed portfolio, an adequate number of sketches and pictures of existing clothing designs. The designer is also supposed to add a detailed business plan that shows how to attain his or her investment goal.

This information will be stored on IPFS and smart contract will be initiated immediately after campaign submission. If an investor decides to invest in the campaign, the contract and investor’s information will be recorded. Eventually, this information in the smart contract will be used to pay out the appropriate MTN token.

ERC20 Token

Name - MTN

Price ETH - 0.000025

Total Supply - 1,000,000,000

Hard Cap - $7.5M

Soft Cap - $0.5M

Only individuals with over 20ETH contribution are eligible to apply to be a member of Martini Executive Board.

The Martini Token, with a ticker name of MTN, will be an ERC20 compatible utility token which is expected to fuel the Martini Ecosystem. The fact that it uses smart contract means it will also be integrated with the utility function of a decentralized autonomous organization.

That means, DAO will function as the Martini Ecosystem consensus platform, which handles voting processes.

Any transaction within the Marketplace will be done using MTN Token. In rare cases, other payment vehicle such as ETH, can be used. However, it depends on the popular demand and technical limitations within the marketplace.

TOKEN SALE
The ERC20 compliant MTN token is suppose to have a total token supply of 1,000,000,000 MTN and is expected to cost 0.000025 ETH per MTN. The hard cap for the project is $7.5 Million, while the soft cap is $0.5 Million. Please note that, only individuals with over 20 ETH contributions will be eligible to apply to be a member of the executive board.

The Token sale is divided into the pre-sale and the ICO sale. Furthermore, there are bonuses associated with purchasing the token at each of these stages. Check out the website to get the details on how the bonus works.

3-Day Early Bird April - 50% Bonus

Pre ICO TBD - 30% Bonus

ICO TBD - 20%, 10%, 0 Bonus

TOKEN ALLOCATION
As said earlier, a total of 1,000,000,000 MTN tokens were created and here is how the token will be allocated. According to the Martini website, the largest percentage of the token supply will be used fro the token sale.
Although the exact percentage wasn’t specified, the founding team and company reserve are expected to receive an equal amount of percentage. Finally, the smallest percentage is supposed to be used for bounty service.

FUND DISTRIBUTION
According to the website, 40 percent of the fund will be used for research and development and another 40 percent will be used for marketing. Fifteen percent of the fund goes to operations, while the final 5 percent will be used for overheads.

ROADMAP AND DEVELOPMENT PERSPECTIVE

Above you can see the roadmap — how the team sees their nearest and long-term future.

TEAM MEMBERS AND ADVISORY MEMBERS TO THE PROJECT

Team seems to be the strongest part of this project. It consists of innovative and talented people. Of course I cannot complain if we talk about their professional level, guys indeed are experts on their field.

With the fast growing advancement in technology, Artificial Intelligence has been developed across all parts of the fashion value chain. The need for innovation is urgent across the industry and fashion companies are now starting to open their minds up to new kinds of partnerships and investment models. Join MARTINI now.

To be a part of this tremendous project, kindly follow these links for more information;

Website: http://lemartini.com/

Whitepaper: http://lemartini.com/Martini_Whitepaper.pdf

Bitcointalk: https://bitcointalk.org/index.php?topic=3256329.0

Bounty Bitcointalk: https://bitcointalk.org/index.php?topic=3256611.0

Twitter: https://twitter.com/MartiniToken

Telegram: https://t.me/martinifashion

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