What is Assemble Protocol

Hello everyone, The ASSEMBLE protocol is a blockchain-based global point integration platform that exploits ASM utility tokens, whilst establishing a business ecosystem that can integrate, utilize and monetize existing points and miles to point providers, consumers and retailers.

Today’s post will be an introduction of ASSEMBLE Protocol. You will be able to get familiar with an overview of the ASSEMBLE platform, and observe a short introduction of its functionalities, which will be gradually covered in the future posts.

1. Enhancing Consumer Market

As demand for consumption is consistently shifting from traditional offline markets to online e-commerces, distribution channels are also changing along with it. In fact, the traditional market is not simply divided between offline and online channels. Nowadays, a variety of distribution channels are at the edge of emergence since the platforms are changing strictly in accordance with the consumers’ demographic and psychological patterns, such as age, taste, and lifestyle aspects.
Along with the changing distribution channels, the payment methods are also enhancing in the same strain with this trend. In today’s world, consumers have different options to incur payment for the purchased goods and services. For instance, they may opt for any preferred method, that ranges from cash payment to a card and mobile payments, or they may even pay with their collected points.

2. Points Market
The Global Point Market is at the edge of rapid and aggressive expansion, which keeps growing consistently every year. Today, point services are used in various industries for customer acquisition and marketing purposes, and ultimately to increase the revenue inflow. The first Korean Point System was introduced by Korean Air in 1984. As of 2019, the Korean Point Market is estimated to be worth about 20 trillion KRW, and its CAGR is sought to be more than 10%. As a matter of fact, the total mileage points paid by domestic credit card companies to customers reached 2.9 trillion KRW, as of 2017.

While companies have to incur additional marketing expenses to promote or maintain their loyalty programs (per se point systems), introduced for marketing purposes, they physically cannot properly incentivize their customers due to the limitations of the point system. The limitations may be presented in the form of short expiration dates or lack of usage places. Therefore, distributed points by each individual company are not recognized as equal value as of goods from the perspective of consumers. As an actual example, a local credit card company recently declared, that credit card points worth of 100 billion KRW are not being utilized annually.

3. Assemble Protocol

ASSEMBLE Protocol is a blockchain-based global point integration platform. The ASSEMBLE connects the point provider (businesses), point consumers (customers) and retailers (both customers and businesses), in order to alleviate existing limitations, enable an integration of points into a single token, create various point usage places, and abolish time constraints, so that the points can ultimately be used as a valuable commodity.

Along with that, point providers can build data infrastructure within the ASSEMBLE Platform to establish advertising strategies. Moreover, marketing synergies can be achieved as a result of an introduction of new customer inflow channels. Consumers can see their points at a glance through the ASSEMBLE Platform, and they can easily convert their existing points into ASM and ASP Tokens or they can freely cash them out or spend them to purchase goods or services within PX.

4. Points and Blockchain Combination

▶ Assetization of Points
In fact, the utilization of the blockchain technology enables a tokenization of the points, that allows users to safely trade their tokens, which indeed serves an advantageous point of reliability of our platform. The points can also be cashed in real-time through PX (Point Exchange), which happens to be Assemble Protocol’s in-house exchange platform.

▶ Expandability to Global Markets
As a matter of fact, digital assets issued by blockchain technology, entail the asset-specific values, which helps to solve the pervasive issue of exchange rates and transaction fees. Hence, the point network scattered around the world exploits one single blockchain network, which also helps to solve the problem of the transmission speed.

▶ Cost Saving
In-house development of point-services costs a lot of time for any enterprise. On the other hand, the utilization of tokens issued by blockchain technology may save up a lot of money and time expended on building security and operating systems.

1. Road Map
   2019 Q3–Q4
   Assemble Team Building
   Service and Application Concepts Development
   2020 Q2
   White Paper Announcement
   Partnership with Style.com
   2020 Q3
   Launching ASSEMBLE Wallet
   2020 Q4
   ASSEMBLE Point Exchange development completion
   ASSEMBLE Market Place development completion
   2021 Q1
   Launching web-version of ASSEMBLE (for Window/Mac)
   Partner PLUG-IN development completion
   2021 Q2
   Launching mobile-version of ASSEMBLE

Ad Placement DI (Data Infrastructure)

As it has already been explained in the previous posts, the ASSEMBLE Platform is equipped with data infrastructure (DI) feature, which accumulates different payment datasets associated with the consumer’s purchasing behavior or pattern. The collected data is further stored in the block and exploited for the ad placement purposes. Hence, advertisers can process the collected dataset and find out potential advertisement targets through ASSEMBLE Platform DI and place their ads accordingly. This is where advertisers incur payment for their placed ads directly to the ASSEMBLE Platform.

You can get more information about the project through the following channels:
Official Homepage: http: //assembleprotocol.io
Facebook: https://www.facebook.com/Assemble-Protocol-102092401488638/?modal=admin_todo_tour
Twitter: https://twitter.com/ASSEMBLE_io
Bitcointalk: https://bitcointalk.org/index.php?topic=5272762
Telegram: https://t.me/assembleprotocol

Author:
BitcoinTalk username: titsonfireyo
BitcoinTalk Profile Link: https://bitcointalk.org/index.php?action=profile;u=1240452
ETH: 0xe67fae157F0e7cC28CdE5868c2f29F92e3E217e0