Retailers and service providers are struggling with inefficient and expensive payment mechanisms that are not keeping pace with global online trade. Credit cards, virtual money or blockchain technology - neither of these are currently the best solution for making payments and have not been fully adapted to the e-commerce requirements. The PullPayment protocol developed by PumaPay will to solve this problem through use of a new architecture of interactive contracts, called PullContract, which include the latest billing technologies on a blockchain offering a new way to conduct operations with cryptocurrencies.

Comprehensive payment mechanisms provided by PumaPay significantly improve the reliability, efficiency, flexibility, economy and scalability of payments compared to existing methods (such as credit cards). PumaPay's goal is to modernize payment services with the help of blockchain technology and revolutionize the cryptocurrency economy.

The protocol was developed from scratch to ensure transactions flexibility. Innovative architecture opens the way for new payment mechanisms that are inaccessible to existing methods: Regular payments, direct debits, divided payments, etc.

PumaPay Ecosystem

PumaPay allows retailers:

• To offer customers a comprehensive billing system to ensure direct payments using cryptocurrencies, bypassing credit card issuers and other payment service providers.
• To significantly reduce service cost, excluding intermediaries, which charge 3% to 15% in fees.
• To eliminate repayments and prevent any kind of fraudulent activity.

The PumaPay's economy is based on four pillars:

• Clients are companies from different industries which integrate PumaPay direct debit solutions.
• Partners will be able to integrate the PumaPay direct debit protocol into their platforms and will be ready to cooperate in order to decentralize the various sectors by introducing PMA tokens.
• PumaPay Pride is an application built into the platform wallets that allows PMA tokens owners to find companies that accept them as payment for goods or services.
• Third-party providers of value-added services, such as credit, security, authentication, etc. Companies will be able to offer their services through the PumaPay protocol, helping to develop the platform's ecosystem and expand it's commercial opportunities.

PMA tokens

PMA - ERC223 compatible tokens based on the Ethereum platform. This is the primary token that provides the PullPayment unique functionality. PMA can be purchased for fiat and cryptocurrencies, and are the only money equivalent between the parties making transactions.

Token would be used both within the platform and beyond, especially in such areas as e-commerce and online services.

Crowdsale will be held on March 22, 2018 and will last for a week. In the first four days, bonuses are provided for investors (50,000, 40,000, 30,000, 25,000 PMA for 1 ETH, respectively). Investors who invested at least 6 ETH will receive a 5% bonus to the amount of tokens. The minimum goal of fundraising is 20,000 ETH, the hardcap is $ 150 million.

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