Opiria Creates Fair Rules of Work in the Market of Personal Data

The team of the Opiria project called personal data "oil of the 21st century." This comparison is a bit exaggerated, but conveys rather well the importance of personal data in today's consumer economy architecture.

The current situation in this "market" is as follows: various resources on the Internet ask users to leave their personal data by registration, questionnaires or in other ways. Their activity is also monitored. For example: IP address, device type, network identifier, pages visited, time spent on them and and so on are recorded.

Later on data is bought from these sites by data brokers. Data owners, i.e. ordinary Internet users don't receive anything. Brokers resell the information to companies who use it to create new products and services, develop machine learning algorithms and artificial intelligence.

This is a fraudulent scheme, as users didn't give permission to use their own data to any of its participants. Of course, people began to protect their data or add false information. The quality of the data is rapidly dropping. In this situation, there are three injured parties:

• data owners who do not receive anything for their data and, more importantly, feel in danger;
• resources that collect data because they are paid only once;
• data consumers who spend large amounts of money (billions of dollars) to develop new products and services that fail due to missing or fake data.

This is beneficial only to intermediaries - data brokers.

As often happens, the conflict can be solved by eliminating the third party and redirecting cash flows. From this point of view, the best option is to create a direct connection between owners and consumers of data. This is the idea of Opiria project.

All platform participants get exactly what they need. For users, it is an opportunity to control their personal information. They put on sale only what they want. They know who and for what purpose will use it. They sell their data using a smart contract, and, therefore, will receive a guaranteed payment.

Companies using data, will get real high quality information from the owners. The deal is legitimate, no laws are broken. Buying data is cheaper than with brokers. The platform allows companies to create requests for certain data, which also allows them to save money.

Smart contracts are recorded in the blockchain, which guarantees transactions transparency and security.

The main payment tool inside Opiria is PDATA tokens.

The project’s ongoing ICO will end on July 14, 2018.

PDATA can be bought for ETH, but its value is expressed in dollars — 1 PDATA = $0.10.

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