The No Middleman Revolution Is Right Here, And The Digital Content Market Is Ready
Have you ever looked for a picture and stumbled upon Shutterstock or Getty Images? Ever thought why the market is super-centralised though the industry is worth $4B? Well, less than 100 companies control the highest part of the distribution of digital content – that is photos, video and music.
• Aren’t marketplaces the solution to this?
“Oh, you mean the platforms sellers and buyers can share to trade content for money?”
Let me tell you that all those great marketplaces that have come to revolutionise the sales of services and products have become what they were committed to differentiate themselves from. In this frenzy of gaining profit, they lost sight of the actual sellers and buyers and increased the fees.
Nowadays, digital content marketplaces have come to the point where they have the artists (like photographers) sign off their rights over their content, forget about transparency and control and not to mention, giving up a large part of the revenue. Some platforms only let the artist have 5% of the income, while others go up to 30%. Let’s say they sell a picture with $1. The photographer will only get $0.30 with which they can buy a gumball. Yay. All that work and investment in gear for $0.30/photo. Not so great now, is it?
“Something needs to be done!”, you might say. Well…
• Something is being done.
Wemark is taking form, bringing trust and transparency as it is based on the Blockchain, safety and support for both artist and buyer. Wemark, a community of photographers who get to licence their photos to the customer with no middleman.
Wemark, making the digital content market a dream come true. A dream, I say, because the wolf who was offering me protection while ripping me off and holding me captive, is out of the picture. I, too, can finally put my work out there without worrying about not having rights or agreeing to terms that are anything but agreeable. Blockchain enables Wemark to truly revolutionize stock photography.
• Here's what Wemark actually offers
Instead of getting 15-30% of the revenue, you get to keep 85%, on immutable mutually agreed terms that are registered on the blockchain. The proposed fee of the Wemark Protocol is of 15% and using the blockchain, the content is distributed on an alternative system with no intermediary. The new intermediary is actually the blockchain, which enables automatic distribution and management of payments with the desired transparency, which is clearly full. Of course, there will be a new token introduced – Wemark Token (WMK) – which will be used to build a direct economy for stock photography and all other types of digital content. A payment system that rewards promotion of content, distribution and of course, the creation of such.
Finally, what in reality was impossible, Wemark made possible, and that is self-distribution. As a creator, you can now license content to customers directly, without all the expenses and hardship in competition with the big companies, marketplaces and agencies. No more changes in contracts, no more giving up rights, no more closing an eye on terms that are insulting. It’s all yours, right here.
Upload your photos before May 1st for 100% lifetime royalties, and please visit their:
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