The marketing traps of 2018 solved by blockchain!
1. “That product is bad, get this one!”
With the rise of online shopping, more and more consumers are getting in on the business. When it comes to digital assets like courses, memberships or ebooks, people are straightforward to reel in on a deal. What’s the first thing they look into? Reviews! It’s so easy nowadays to highjack a product by leaving a bad review with a redirect to a different product in the same category.
2. “Limited time offer only, oh here’s a discount!”
Well, this strategy might just be the most abused of them all. Giving the consumer the impression that if he buys now and only now he will receive a personalized bonus, but the reality is that if he comes later in the day at the same page, he will be, greeted with the same “offer”!
3. “Hey you bought this, perhaps you would like this product as well!”
There’s no secret that data is power, and with the use of AI systems and machine learning algorithms, companies can make use of funnel systems to make a real-time basket analysis that can suggest what products are usually bought together.
While these might be considered the oldest tricks in the marketing “book” they are still working today as fundamental marketing techniques, whether you are selling bulldozers or pens to kids at school. Out of these fundamentals, products and companies have evolved that can offer automated marketing solutions.
The mobile bridge is such a company that successfully helps big time companies like Burger King and Pirelli to implement their marketing efforts via real-time demographics targeting and data drove decision making. The next step for the mobile bridge company is to embrace blockchain technology and usher in the new age of marketing!
Momentum: The Blockchain Marketing Platform
By bringing the accumulated know-how of the Mobile Bridge platform, Momentum is going to be a decentralized ecosystem in which companies can create their cryptocurrency token to incentivize their customers to interact more with their marketing efforts.
Thanks to the distributed ledger system, users can completely trust the ecosystem with their personal data as it will remain anonymous while the consumers benefit from the offered tokens. With the help of the Momentum Token, companies will be able to perform the following actions:
- Deploy their own branded tokens to create a reward scheme
- Directly reward consumers with an actual store of value
- Build lasting relationships with your core audience
If the platform works as intended, it has the potential to disrupt a 100 billion market of locked away loyalty points that are never actually used as they are based on a rigorous and centralized system. With the branded cryptocurrencies created on the Momentum platform, users will be able to exchange them for Momentum Tokens and further trade them for their actual value.
The company’s soft cap is set at 2,5 million EUR and if the Hard Cap is reached that would be at 42 million EUR.