How to sell ice cubes to Eskimos?

Image Credit

Consumers will always favor products that are available to them and are also highly affordable. This seems to be the oldest “trick in the book” of any marketing course. Organizations that adopt this orientation, though, risk focusing way to narrow on their own operation and losing sight of the real task at hand. Product quality and improvements over time are also essential parts of a sustainable marketing campaign.

To actually sell a product at scale, companies need to implement promotional efforts. People will buy your product even if they don’t need it at that time but if it’s at the right price they will buy it! However, there’s a disconnect between the marketing concepts and the actual selling point, as it’s nearly impossible sometimes to quantify what marketing efforts bring in the sales activities.

Based on existing successful product Mobile Bridge, Momentum will be the first blockchain ecosystem that allows marketing automation and facilitates companies to create their loyalty-based cryptocurrency. Gone are the days of annoying commercials that do not engage consumers, using Momentum, companies can directly reward customers for their attention, raising the brand awareness and the data insights they provide while giving the total consumer control over their shared data.

Some of the current issues with loyalty programs could be summed in the following points:

• The burden of the traditional marketing that results in spam
• Void loyalty programs that do not provide any real value
• An ever-growing stack of unused loyalty “points” that can be used to drive brand awareness
• Uncertain marketing campaigns that cannot be benchmarked

By utilizing the Momentum Platform companies will benefit from the following perks and use cases:

• The ability to launch branded tokens that are a real store of value
• Create engaging campaigns that support the customers’ needs
• Foster a holistic understanding of shopping behavior
• Benefit from mobile marketing automation that allows real-time targeting
• Full Data transparency based on the blockchain distributed ledger system

What is the MobileBridge Momentum Token?

At its core, the Momentum token is a utility type that can be used in 4 different ways:

1. Reward consumers for the interaction created with your marketing campaign
2. Interoperability is built in, as consumers can exchange the tokens for other cryptocurrencies
3. The ability to pay for the MobileBridge services with Momentum Tokens
4. A store of value, a fully fledged cryptocurrency that’s encrypted and decentralized

By using the Momentum token, consumers will be directly encouraged to promote brands they like to their friends as well as earn a passive income. The reward system is easy to use as the tokens will be collected in a single wallet where they can be exchanged for other loyalty tokens. Gone are the days where users will forget about their gathered loyalty points as Momentum strives to create an engaging user experience with their deployed mobile app.

To find out more about this innovative marketing system, head over:

Website
ANN
Bounty Thread
Telegram