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The so-called ever-changing puzzle of the digital marketing that marketers are always trying to solve with the help of emerging technology is more resounding than ever. Learning the latest trends, trying to figure out the newest apps and social platforms, and keeping up with their evolution has now become a full-time job. Digital marketing means learning from mistakes at a faster rate than having successful campaigns, these, in turn, will come once you have learned enough.

Mastering the fundamentals while going through the motions seems to be the status quo of the modern day digital marketer. Learning the needs of your customers, trying to collect as much data as possible and making educated guesses on what your potential users might want usually make or break such a company. Regardless of what you want to sell, the underlying motions and techniques are the same, whether you want to sell cars or pens. However, the marketing space and methods are due for a long-awaited upgrade.

Introducing the Momentum Token

The team from the reputable marketing company Mobile Bridge (https://mobilebridge.com/), having extensive marketing experience with big customers such as Burger King and Bilka want to turn on the high heat in the marketing industry by introducing the Momentum Token (www.momentumtoken.io). It’s no secret that people usually hate ads unless their favorite star endorses your product or a smart viral campaign is being deployed, chances are your ad campaign will end up to be skipped or ignored by any means possible (Adblocker!).

Knowing this, Mobile Bridge has created the Momentum Token, an ERC20 based cryptocurrency that wants to take the world of marketing by storm. The final step of every marketing campaign is customer conversion or a specific customer action. By awarding Momentum tokens as an intermediary goal of your marketing campaign will exponentially stack the success odds in your favor. Giving the opportunity to the user to use this cryptocurrency how they want will undoubtedly foster a more sustainable and loyal marketing cycle. Simply put, users will be more inclined to engage with marketing and ad material when they know there’s a sure reward at the end of it.

Thus ads can create an immediate reward to the customer but as well as a long-term one, where companies will know their customers better and thus having the unique chance to provide more customizable offers.

The future of the platform

As more and more successful marketing strategies will be deployed with the help of the Momentum token, its increasing value will be a natural consequence, thus ensuring a passive marketing technique that will bring more users to the platform. Gone are the days of irrelevant marketing and the hunt for the best advertising space that’s currently being sold to the highest bidder. With the evolution of blockchain technology, better and safer techniques of engagement are being developed every day, and as always the trailblazers that dared to join the old with the new have reaped the long-term benefits, by remaining relevant in the market.

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