The Oil Of The 21st Century
Did you know that your personal data is sustaining a 250 billion industry on a yearly basis? Data brokers are collecting all sorts of personal data that they then package neatly and then resell it as a commodity to the big companies who know the value of data. Companies like Google or Facebook collect our data and use it to create products that we couldn’t even think of. We are just giving it away for free with the seeming advantage of using their platform, but the reality is that the data we give away is far more precious than we think. With the help of blockchain technology, however, we might just have a fighting chance against this injustice!
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Opiria: the data ecosystem
By creating a decentralized global ecosystem where supply will meet the demand of data selling and buying, Opiria wants to disrupt the current data selling market. Ordinary Consumers or users can create an account and choose what data they wish to disclose then Companies, or Data Buyers can buy personal data with the help of PDATA tokens. The principal advantage of the Opiria network is that the companies have direct access to the streams of data from the consumers; without the help of blockchain technology, such a feat would be nearly impossible to implement.
Thus, by cutting any middlemen or middleware software and democratizing the brokerage of personal data, consumers will benefit from fair rewards and payment for the disclosed data, and the data buyers will get accurate and reliable data. With such a low barrier to entry in the development of products, dozens of startups emerge on a daily basis. However, studies show that 80% of them fail in the first quarter, why? Well, to stay competitive in such a cutthroat market, one must make informed decisions based actual data. Having such a platform at your disposal will certainly lower the failure percentages, as companies can take action based on data products and actionable insights. Opiria will have a wide spectrum of data like some of the following:
- Location data
- Shopping behavior
- Smart device usage
- Eye-tracking data
- Demographics related
- Data from wearables
By fostering an Opt-in culture, companies can rest assured that the information they get is accurate and is coming from consumers that are willing to share their data. Consumers and users can benefit significantly from the platform by receiving fair payment for the disclosed data and total anonymity and privacy thanks to the cryptographical algorithms that secure the Opiria ecosystem.
The Opiria Mission
A token sale will be held to raise 30 million USD to develop the underlying blockchain infrastructure further. The primary net will be deployed by March 2019 with an estimated quarter-billion consumers by the end of 2023. The PDATA token will become the standard in evaluating personal data, and as the platform grows so will the value of the token and the ecosystem as a whole.
So, if you are interested in joining this data revolution head over to Website, Telegram, ANN Thread/BOUNTY Thread to find out more!