Online Content Platforms need to embrace the Blockchain Revolution!
Why might you ask? Well besides the current craze that’s surrounding cryptocurrencies and blockchain, decentralisation promises to revolutionise almost every industry that we currently activate in. By taking the trust element out of the question, never-before-seen mechanisms and systems can be finally implemented and ultimately make our lives better. Here are some the advantages that MEDIA Protocol brings to the content creation and digital advertising industry.
1. A transparent and scalable ecosystem
Different from the centralised platforms, MEDIA Protocol runs all of its transactions and operations through a distributed, append-only ledger. Hackers cannot tamper with the structure of the records as it will take immense processing power to even attempt a brute force attack on a blockchain-based system. Personal data and transactional information are safely stored, but users who own the private key can access it.
2. A new model for an online content economy
Traditionally speaking, content creators have to rely on getting their content on the trending categories to remain relevant. Most of the times this is done through clickbait material and costly marketing campaigns that serve the platform more than the creators. MEDIA protocol proposes a new way of dealing with these issues through a direct incentive program where content producers and publishers can reward consumers for content interactions. This new economic system will be based on a valid cryptocurrency that’s a real store of value.
3. Advantages for Consumers and Publishers as well
Users will have the opportunity to promote their content to a relevant audience using MEDIA Tokens. All dApps that will adhere to the MEDIA Protocol ecosystem will benefit from the same level of content curation and exposure. The platform plans to support all kinds of mediums from articles to video and audio as different people have different tastes. Consumers will get to earn tokens for liking, leaving constructive feedback and other sorts of content interaction. They can then use them to buy premium content and subscriptions directly on the platform or trade it as a standard ERC20 cryptocurrency on the supported exchanges.
4. The first dApp as proof-of-concept: Catnip
To demonstrate the functionalities of the platform a testnet application is already rolled out. Users can go to Google Play Store or App Store to download and start using it. The application currently works as a crypto news aggregator where users can interact with the available content and even begin receiving curation rewards. The team is presently prospecting similar apps to adopt the MEDIA Protocol decentralised system.
So there you have it! All of the ingredients required for a disruptive technology to work and grow on a global scale. As digital advertising budgets grow by order of billions every year, it’s easy to see the opportunity at hand as the MEDIA Protocol economy aims to revolutionise the way we consume online content.
To find out more about this exciting media platform be sure to check their Website Telegram ANN Bounty Thread
Bitcointalk username: maryhansenn
Bitcointalk link: https://bitcointalk.org/index.php?action=profile;u=1226816
Wallet: 0xce8c2345fe78e6244ab85b8e020bb57db0ba6c89