Marketing and Customer Loyalty Revolutionised

in #blockchain6 years ago

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Ever wondered “What’s with all the loyalty programs and why are they not interlinked, so that I could actually use those points for something I want?”. Well, now you can!

MobileBridge, an already well established and successful business from Switzerland put together a mind-blowing project that will revolutionise the way people (both customers and businesses) look at marketing and customer loyalty programs.

What’s behind “Momentum”?

Two main things, in fact. It’s much more complex than the usual ICO because it comes with an entire platform of their own, that is the Momentum Platform. Now at the core of this platform is the Momentum Token, which is not just another token. It is the official currency on the MobileBridge Momentum Platform, on which companies can launch their own cryptocurrency reward tokens with Momentum as the common exchange currency (would anybody want to exchange the reward tokens into ETH or BTC).

Companies can also use Momentum as the reward token used in their projects, but everything is flexible, customizable and easy-going. Whether you – as a company – want to launch a new marketing program or convert an existing one into a cryptocurrency based one, you are exactly where you need to be!

This Momentum Platform, what does it offer?

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In a nutshell, it enables companies to offer customers great rewarding programs for brand advocacy, data insights, sharing and more. Besides, the customer can spend the reward tokens in their own interest, from exchanging them for a pizza to exchanging them for real money. If there are however some unused tokens, they’re not lost but saved and can even be gifted or donated.

Out of the nutshell, the customer is rewarded for their attention, interaction, whenever they introduce a friend to a brand or leaves a review. They can assist other shoppers or promote products on social media and their blogs. Any activity that supports brand awareness and drives revenue is rewarded as the customer is cared for.

Companies can build relationships with the customers and their friends while enabling them to collect reward tokens using beacon tech, augmented reality and mobile geolocation inside their local stores to make everything even more fun!

Customers will finally get relevant marketing without being spammed, coming in contact with what actually matters and speaks to them. On top of that, they will get a share in the value, attention and revenue they bring to a company by promoting it. After all, the promotion a customer makes to a company is so much more powerful than any ad. Because the marketing can finally be trusted. And as they bring something that is trustworthy and of great matter into the picture, they can also trust the platform, having full access and control over the data they provide, share and post at all times. The security is at a much higher level than ever before, offering complete transparency.

Companies also will gain greatly from this: not only will they spend so much less on marketing, but the user experiences that combine their strongest assets will meet their clients’ needs on point. Not to mention how much less money they will spend, while their revenues and profit will increase. The marketing expenditures worldwide will soon pass $1 trillion in total, out of which such a great portion, unfortunately, lacks efficiency and attribution. So why not use that potential? Why not transform it into constantly active, happy customers who not only come back but bring in more customers and influence the market in your interest?

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