Current: The structure of the ICO
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Current is a company looking to change the way humanity approaches media consumption online. Dan Novaes is the man who caught a glimpse of the amount of time most people spend using streaming apps to listen to music, hear a podcast or even audiobooks and realized the potential to monetize our natural interaction with these online features. He gathered a team of developers to create a tokenized utility that acknowledges the time invested by dedicated customers on certain networks, as well as the effort put by creators to generate content no matter the scale or projection of their reach.
The CRNC token created by Current offers to re-structure the value of every single player involved in the consumption of online content by offering the chance to generate additional revenue with interactive ads that generate actual monetized rewards to their creators and to those who click on them. The digital ecosystem is being lined up to work under three specific structures that can be explained as it follows:
The Current Platform
Built to offer users an all-access interface with a universal search engine that is ready to work with every single online network that is capable of providing streaming services. The user will have the choice to browse various media options on well-established sites such as YouTube or music apps such as iTunes and Spotify. Every time a user consumes media using the platform, the functional algorithm will pick up behavioral patterns to build additional recommendations that could be attractive to the user.
The CRNC Protocol
The planned structure for the protocol of usage is where the magic of the platform works in a manner of speaking. As users browse their chosen networks naturally using the Current platform, the protocol will create a registry of every single interaction made to build a record in the Blockchain log of the ecosystem. The People who interact with the platform through consumption, creation or curation of content will have a distinctive profile for each pattern. Smart contracts will help to seal the deal as they will be essential to create a clean and direct system for the distribution of rewards.
The Current Digital Token
Current is looking to finance their operation by offering the CRNC token. The financial tool is being built as an ERC-20 utility under Ethereum protocols. The digital currency will offer the team the funds needed to complete their work, and they will also work to buy content inside the platform. It’s also mean to be used as an incentive to expand the operations of Current to other latitudes and to add more networks to expand their content offerings. The token also works with attribution features to compensate the content contributions that work with the algorithm of recommendations.
With a customer base of 200,000 people already using the platform and generating rewards, Current is looking forward at the massification of a unified environment where all media offerings are at the reach of a single search and at the best possible cost. To learn more about this project, you can check https://tokensale.current.us/, Telegram, ANN Thread, BOUNTY Thread