Connect Directly With The Consumers To Get Rich & Valuable Data

Many companies spend a lot of money to study the market before the launch of their new product or service. This kind of research becomes essential because if you are launching a product/service without any market, then it will fail. But, the question is: Are the companies able to predict the market accurately based on the results of this kind of studies? No. Most of the times, the information provided by the research companies are not accurate as they don’t reflect the real mindset of the consumers. And, when a company launches a product based on those results, it is not able to succeed.

Let me ask you something. Let’s imagine that you have received two survey invites to share your feedback about Google Pixel. One invite is directly from Google, and the other one is from a market research company. Now, which one you will choose to answer? Some of you will not be interested to answer surveys at all. That’s completely different. I guess most of the users would prefer answering the survey that came directly from Google. Quite understandable. Because, when they are communicating with the company, they get more trust. So, the chances of sharing their personal data will be more when they are connected directly with the companies.

How does a company can reach the consumer? Opiria offers a blockchain based platform which helps the companies to get the meaningful data directly from the users who are willing to provide their feedback. Users will be rewarded with PDATA tokens for their valuable contribution. What is PDATA token? PDATA token is a special utility token that will be issued by the company during its ICO token sale event. PDATA tokens will be used as the primary payment option of the Opiria platform. Check out Website to learn more information about the PDATA tokens.

Let’s see how the data sharing works on Opiria platform. Let’s imagine that a company is looking for a specific customer profile for its future development. So, the company submits its requirements on the Opiria platform. Based on the requirements, the platform will send an invite to the selected users explaining the offer. If the consumer accepts the request, then the smart contract initiates the process of data exchange from the consumer to the company. At this stage, the PDATA tokens that will be given as a reward to the consumer will be fixed. The smart contract automatically locks the PDATA tokens to escrow protection. Then the data is sent to the company by encrypting with the company’s public key so that only that company will be able to receive and view the data. This step is done to ensure the privacy and security of the data. So, the users need not worry that their data will be circulated across the network. Finally, the company will be decrypting the data, and the users will receive their rewards.

As all the transactions in the Opiria platform are automated using smart contracts, the platform offers a lot of transparency to both the companies and consumers. Read more at ANN/BOUNTY Thread and Telegram

Photo credit