Just how invisible are you on the internet?

How many times have you searched aimlessly for a product to then have it pop-up in every website you visit? Numerously, by the way that the internet and digital advertising are working today. Companies are profiting from the actions that consumers take on the internet by tracking their behavior through the use of third-party cookies. This makes the advertising experience irrelevant to the consumer. To combat this, people have started using ‘private browsing’ more and more, but just how ‘invisible’ are you?

The basis of private browsing is that it can be used as a ‘safeguard’ while searching the internet. By using this extension, your digital footprint won’t be recorded in the browsers search history. This means that you don’t have to manually delete your search history and in some cases worry about sites gathering information on your browsing habits. However, you are still left vulnerable to external networking monitoring and data hacking if you are using an unreliable Wi-Fi connection.

Cookies have their benefits

Although there are browsers that offer ad blocking capabilities for a faster and ‘safer’ internet experience, they are forgetting that not all shared information is malicious. While ads may seem tedious at times, they are the revenue of content creators. Ad blocking software not only has a negative impact on the creator’s income, but it also affects the overall content. The Financial Times has addressed this problem in the past. Through a social experiment targeted to a random selection of registered users, the FT.com website was changed for those who had downloaded ad blocking software. A third of the content was missing from their articles, in an ingenious way, this was connected to what they earned from ad revenue.

Liberty AIM recognizes that the main problem is not ads and how big companies are sourcing our data, but that they are doing so without our complete approval. Internet users today, have reluctantly accepted the fact of having their data harvested and shared with third parties. This means that even if you searched for a product halfheartedly, you are likely to see it advertised back to you in every website you visit later on. But what if it did not have to be that way, what if you could participate of an enriching internet experience that is truly targeted to you? That is what our Liberty browser intends to do.

The best of both worlds

With the use of the Liberty browser the power of information sharing goes back to the consumer, enabling them to control with who and when to share their data. This not only provides the consumer active participation but it also returns control over their personal data. The user has the ability to anonymously share their information and in return they are rewarded with tokens. This gives the consumer the opportunity to earn and benefit from the sharing of their data. The more a user shares their data, the more tokens they receive. This assures user privacy without needing to use an ad blocking service that will ultimately stifle the creative content of a publisher, all while the user can still enjoy a personalised digital experience.

Liberty AIM acknowledges that consumer data is a helpful element for an enriching digital experience, the problem lies with how the data is obtained. That’s why the Liberty browser offers an ‘opt-in’ service that allows the consumer to share their data with companies, creating a truly well-targeted advertising experience.

Visit the Liberty AIM website to learn how you can regain control over your data.
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